Elmwood Park, NJ (September 4, 1997) – CAM PRODUCTION SERVICES, a post production facility in Santa Monica, California has selected JVC's DIGITAL-S as its house editing format.

The facility is using a DIGITAL-S BR-D80 for graphics mastering with its non-linear editing system and for post production. CAM PRODUCTION SERVICES specializes in non-linear on-line for production of high-end TV commercials, films, and TV shows with compositing and layering effects. According to owner Chris McCartney, the facility just completed work on a made-for-television movie entitled "Sweetheart Murders," which will be distributed to cable networks. The movie contains high end compositing and graphics edited on DIGITAL-S.

In its non-linear bay, the facility uses a MEDIA 100 and Adobe After Effects with DIGITAL-S. McCartney said the advantage to using DIGITAL-S with his non-linear system is that he can pull frames from DIGITAL-S and work on them in Adobe Photo Shop without losing any quality. Unlike other low cost digital formats, DIGITAL-S uses 4:2:2 digital signal processing and mild 3.3:1 compression, so there is no compromise in quality when editing back and forth between tape and non-linear.

"I am really pleased with the quality of DIGITAL-S," McCartney said. "I looked at Sony Digital Betacam, and I am convinced there is no difference in picture quality. It's just that Digital Betacam costs about three or four times more."

In the future, McCartney plans to expand his use of DIGITAL-S for other studio applications.

JVC PROFESSIONAL PRODUCTS COMPANY, headquartered in Elmwood Park, New Jersey, distributes a complete line of broadcast and professional equipment. For more information about JVC's DIGITAL-S format, contact David Walton at 1-800-JVC-5825, or visit JVC's web site at www.jvcpro.com