Elmwood Park, NJ (September 17, 1997) – Video Products of San Diego, a production and post production facility in San Diego, California, recently selected JVC's DIGITAL-S as its house editing format.

Specializing in production and post production of full-length feature programs, commercials and industrial video, the company recently put DIGITAL-S through the paces editing 52 half-hour "Extreme Sports" segments for FOX Sports Channel International.

Owner Dave Richards was most impressed with the pre-read capabilities of the BR-D85. "It changes the whole complexion of what you do," said Richards. "Not only can you do A/B roll editing with only two VTRs, but you can always be on match frame. And the BR-D85 is the only machine with pre-read that is affordable." "Digital-S is a real work horse format, and the quality is excellent," Richards said. "DIGITAL-S really allows our creativity to blossom because we can do complex transitions over the top of what's been shot," he noted.

"Thanks to DIGITAL-S, the color rendition is gorgeous and very quiet," he said. "It isn't distorted, even when it's dubbed down to S-VHS." In addition, the picture quality is better when he edits on DIGITAL-S and transfers it to Betacam SP than when he edits straight to Beta.

Video Products of San Diego was in search of a very solid format. They were having difficulty with Beta SP because of the number of drop outs they were experiencing, and DIGITAL-S solved this problem. "DIGITAL-S is a glitch free format media-wise," Richards noted.

They investigated other digital formats before purchasing the DIGITAL-S BR-D85 editing recorder, but found that "DIGITAL-S just looks better than the DV formats." Since DIGITAL-S has 4:2:2 digital processing and very mild compression, it doesn't have the artifacts associated with digital.

Another benefit of DIGITAL-S is that it allows them to archive non-linear digital on-line programming and save it as a digital representation.

JVC PROFESSIONAL PRODUCTS COMPANY, headquartered in Elmwood Park, New Jersey, distributes a complete line of broadcast and professional equipment. For more information about JVC's DIGITAL-S format, contact David Walton at 1-800-JVC-5825, or visit JVC's web site at www.jvcpro.com.