WAYNE, NJ (October 9, 2001) - JVC PROFESSIONAL PRODUCTS COMPANY, headquartered in Wayne, NJ today announced that it has retained PFS Marketwyse, an advertising, communications and production firm in Totowa, NJ, as its public relations agency of record, to strategically position its brand in the United States.

PFS will implement all aspects of public relations and marketing for JVC, as well as a full scale branding campaign to strengthen the company's image and brand leadership in key technology areas. PFS will support a wide variety of PR activities including: targeting business, industry enthusiasts and trade media relations; creating and leveraging product reviews; developing and implementing Cyber programs; orchestrating participation at events, including NAB 2002; and providing strategic counsel on brand-related matters.

Senior management from PFS' New Jersey headquarters will spearhead JVC's core PR and marketing activities in key product areas including: professional cameras, recorders and monitors, D-ILA projectors, digital cinema, video surveillance systems and data storage. PFS will also assist JVC with its domestic product launches, which includes several media outreach campaigns.

JVC PROFESSIONAL PRODUCTS COMPANY, division of JVC AMERICAS CORP., headquartered in Wayne, NJ develops, manufacturers and distributes a complete line of digital video, presentation, and professional equipment.

"Besides offering a proactive, aggressive approach to our traditional core PR activities, PFS brings a unique array of talents and experience in areas of internet, video production, editing and new media creation, " said David Walton, marketing communications manager. "This array of talent will be invaluable to JVC as our industry redefines itself in the coming years."

The PFS team for JVC includes: Megan Robinson, marketing associate, Gail Corrigan, public relations executive, George Avgerakis, public relations consultant, Jason Miletsky, creative director, Dennis Chominsky, product specialist, and Deirdre Breakenridge, account executive.

JVC PROFESSIONAL PRODUCTS COMPANY is a division of JVC AMERICAS CORP., headquartered in Wayne, New Jersey, the North American marketing arm of Victor Company of Japan, Ltd. For more information about JVC's complete line of professional products, contact JVC at (800) 526-5308; or Deirdre Breakenridge, PFS Marketwyse, 973-812-8883 or visit www.jvc.com/pro.

About PFS
PFS Marketwyse, headquartered in Totowa, New Jersey, is an integrated advertising, communications and production company dedicated to understanding its clients' needs. The firm specializes in seeing the human behind the demographic and focuses on exploiting a new breed of branding. PFS Marketwyse concentrates on utilizing a business model of insight and technology as the nucleus for campaign creation. For more information, call 973-812-8883 or 1-800-737-2080 or visit www.pfsmarketwyse.com.