Click for photo


Respected Industry Veteran to Guide JVC’s Market Expansion in the New Millennium

Wayne, NJ (March 8, 2001)--In a strong demonstration of JVC’s commitment to building its brand awareness and market share, while continuing to add to and diversify of its product offerings, JVC PROFESSIONAL PRODUCTS COMPANY announces the appointment of Mike Yoshida as president. As President, Mr. Yoshida will formulate the company’s direction and market strategy while overseeing all aspects of the operation of JVC PROFESSIONAL PRODUCTS COMPANY. Yoshida replaces Mr. Masaharu Mannen, who served as President from 1998-2001.

Mr. Yoshida presided over JVC PROFESSIONAL PRODUCTS COMPANY during the years of its greatest growth and profitability, from 1989 to 1998. During that time, Mr. Yoshida led the company’s march to digital products, notably the worldwide launch of JVC’s DIGITAL-S brand (now known as D-9), the world’s most widely used 4:2:2 50 Mbps videotape format. His visionary efforts helped to establish JVC as an industry leader in the rapidly evolving professional digital video and broadcast marketplace.

Mr. Yoshida returns to JVC PROFESSIONAL PRODUCTS COMPANY after three years with the Victor Company of Japan, LTD., JVC’s parent company. While based in Victor’s headquarters in Yokohama, Japan, Yoshida held the position of General Manager of the International Professional Systems Marketing Division.

Mr. Yoshida's appointment as president of JVC PROFESSIONAL comes at a time of great market expansion for the company. JVC continues to support highly successful product lines in its Digital Broadcast and Professional Systems Division (including D-9 and PROFESSIONAL DV products, editing products and S-VHS products), Visual Systems Division (D-ILA projectors, LCD projectors, plasma display monitors and CRT monitors), Digital Storage Systems Division (DVD library systems and email archiving systems), and Video Security and Imaging Division.

In 2001, JVC PROFESSIONAL PRODUCTS COMPANY will introduce an exciting new line of digital products geared toward the exploding digital cinematography marketplace. JVC’s new CineLine will offer products based on JVC’s highly successful and widely accepted technologies (including D-9, PROFESSIONAL DV and D-ILA) directed squarely at the needs of this rapidly expanding and continually evolving marketplace.

"In Mr. Yoshida, JVC PROFESSIONAL PRODUCTS COMPANY has an experienced and proven industry leader who combines unparalleled product development and marketing credentials with strong personal character to successfully lead the company in these exciting times," said Mr. Katsushiko Hattori, president of parent company JVC AMERICAS CORP. "The depth of Mr. Yoshida’s understanding of the professional video marketplace and his personal leadership will surely assist JVC in achieving its greatest potential over the coming years."

JVC PROFESSIONAL PRODUCTS COMPANY, headquartered in Wayne, New Jersey, distributes a complete line of presentation, broadcast, and professional equipment. For additional information on JVC PROFESSIONAL PRODUCTS please contact Dave Walton of JVC at 1-800-JVC-5825, or Barbara Brown of R&J at 973-331-1070 or visit JVC’s Web site at