JVC at CEDIA Expo 2002
Moving Forward

Technology is being developed at a rapid pace, resembling the period in the early 1980s when the entire world discovered VHS, a JVC invention that moved entertainment into the consumer household. Corporate, education and government communicators also embraced the new technologies that moved them away from transparencies and film into the electronics realm. Today, we’re seeing the promise of yet another massive expansion in the home theater and high definition markets. There’s an imminent movement away from videotape, exciting new technology is being developed in home theater projectors, and we’re seeing a change in the manner in which films in Hollywood are made and shown in movie theaters.

With these advancements, JVC is constantly developing technology that meets the needs of the changing markets. With its 75-year history in image capture and display technologies, JVC is well positioned to address the rapidly changing display market at many different levels from professional to consumer. By spreading our technology across those vast markets, everyone benefits. For example, we allow home theater customers to enjoy the same image quality that is expected and used by Hollywood directors and producers. Hollywood is embracing JVC’s D-ILA, Direct Drive Image Light Amplifier, and D-VHS technologies because they’re quite simply the closest thing to the original film itself in a compact and easy to use form factor. Just recently, D-VHS and a JVC CineLine projector were used for digital dailies in MGM’s #1 box office hit, Barbershop.

Creating our own Technology
At CEDIA Expo 2002, JVC is focusing on two major product announcements as well as showcasing its wide range of D-ILA projectors. From the high-end application to the smaller home theater unit, the most incredible images are displayed as a result of JVC’s proprietary technology, D-ILA, and another JVC development, D-VHS. JVC started with reflective technology when the company teamed up with Hughes, the famous aerospace company approximately ten years ago. ILA, Image Light Amplifier, was used in projectors developed for military and other high-end applications, back in the days before SXGA.

When JVC and Hughes partnered, the ILA turned into D-ILA. Developing the ILA technology into D-ILA meant taking the analog ILA, which uses a higher resolution CRT to modulate the liquid crystal, and replacing it with a CMOS layer. In essence, this meant taking a shoebox size structure and making it into a flat wafer, hence, the D-ILA chip. All the components that contributed to the need for frequent adjustment were replaced with digital technology while the superior contrast ratio, resolution and image smoothness were retained…the best of both worlds.
JVC got more involved in the projector business with one objective in mind: to develop original technology that would enable it to move into a leadership position in the home theater market. We refined D-ILA and created the electronics and optics that allow it to be placed into a smaller high-performance unit.

JVC, a company with its roots in reflective technology, has evolved into third generation, highly refined projectors. JVC is uniquely positioned as a supplier of a complete range of products with their proprietary technology, from the highest end projectors right down to the extremely affordable mass-produced models. Our practice of the “Trickle Down Theory” means that the technology used in our high-end projectors trickles down to our smaller units, which are affordable to the mass market. This is something that our competitors cannot do. Conversely, some of the technology we mass-produce can be used in some of our high-end projectors, thus bringing the cost of those units down.

Image Quality
The three projectors at CEDIA Expo 2002 define the ultimate in image quality and represent a highly evolved range of products. JVC manufactures a projector for every type of demand made by their consumers. JVC also takes pride in their plasma displays, which feature superior signal processing and the most impressive contrast ratio available today.

New for 2002, and unveiled at CEDIA, JVC Professional is showcasing the latest advancement in D-ILA technology, the DLA-SX21 projector.

The DLA-SX21 is the highest resolution portable projector under $10,000 on the market. It's native resolution is 1400 x 1050 pixels, which is 15% more than any SXGA projector and 40% more than popular WideXGA units.

Some of the DLA-SX21’s most outstanding features are: 800:1 contrast ratio, selectable 16:9/4:3 aspect ratio, superb color processing and reproduction and three D-ILA panels for virtually “pixel-less” images. JVC accomplishes a pixel-free appearance by increasing the number of pixels per D-ILA panel. Each 0.7” device contains 1.5 million pixels, which calculates to 4.5 million pixels in total.

These and other features position this unit in the market as the highest resolution with superb image-quality projector, capable of producing film-like images from a wide variety of sources and applications.

Another new product is JVC’s latest plasma monitor, the GM-P420UG, released for the first time here at CEDIA. The monitor is a 42-inch plasma display, featuring a remarkable 1500:1 contrast ratio, which certainly makes it stand out from its competitors.

JVC takes satisfaction in the manufacture of their plasma monitors. JVC has always been known to provide better quality in video and have been doing so for over 50 years. In comparison to other companies, the benefit of JVC’s plasma displays is that they have superior signal processing.

Better video processing leads to a better display, and JVC isn’t afraid to say that they are one of the best.

Moving Forward
JVC’s market position encompasses the entire JVC family of companies, professional and consumer divisions. JVC responds to its customers’ changing needs by becoming more than the sum of its parts. We know that you can’t present just one piece of the puzzle to the market. The entire picture is our focus and that’s what we bring to our customers. Indeed, at JVC we have groups in diverse areas working to produce a range of superior products that project the most spectacular images, a requirement of our customers and the promise of the JVC brand.