Technological innovations and advances are occurring faster than the explosion of technology in years past. With each new concept, technology has reduced the need for human inclusion. Due to these emerging trends and the current market conditions, we must, as a company, be introspective and rethink our focus and ensure that the steps toward success are taken appropriately.
JVC PROFESSIONAL PRODUCTS COMPANY is poised to succeed despite the rapidly shifting market environment, but it cannot be done single-handedly. This year at NAB, JVC envisions progress as a collective effort, as a team, going back to the basic virtues of a successful company. And our success hinges on the following:
JVC is positioning itself to capitalize on market trends by combining our extensive heritage in image capture and display technologies with communications and compression technology. Innovation is key to products that enable new business paradigms. However, wherever possible, innovation must be consistent with installed user base and sound return on investment.
To optimize true return on investment, JVC is working closely with leading user organizations on new products and concepts prior to market launch. Core technologies on which JVC is focusing include: Display technology (D-ILA developed by JVC), compression and communications technologies (streaming applications) and D-VHS (JVC development).
At NAB 2002, JVC is focusing on a diverse range of core market segments, drawing a fine line between the professional and consumer divisions. In the professional division, JVC offers new products for traditional broadcasters and video professionals as well as Webcasters or event marketers interested in streaming. JVC Professional will also offer a new product for digital cinematography as well as the home theater market. With each coming year, JVC creates state-of-the-art products that cross new boundaries and astound every technical eye. Let this year be no different.
Traditional Broadcast, Video Professionals & Webcasters Market
JVC offers powerful, modern solutions for the broadcast professional market. Due to the transformations in the economy, JVC has figured a way to combine its strength in engineering and research and development to create technologies and communication that provide quality and economical solutions to its customers.
For years, JVC has been setting new standards in professional video acquisition. As digital video enters a new realm, JVC continues to develop products that incorporate the latest technology with high quality. The development of the GY-DV500 was yet another example of this. The Professional DV camcorder, without sacrificing quality or performance, offers features available on all broadcast cameras while adding new features like the "Super SceneFinder." The GY-DV500 minimizes the gap between the consumer and the professional.
The birth of Webcasting can be traced back to just 1995 with the launch of the Real Player. Since then, the popularity has reached tremendous heights. Webcasting is used for business and entertainment, allowing computer users to do everything from listen to a live broadcast of a radio station to witnessing an operation. In the business world, Webcasts can be used to host meetings for a company's employees or clients -- often saving thousands in travel costs. All these factors have made Webcasting a favorable alternative to travel.
The latest JVC professional camcorder, the GY-DV300, is a hand-held broadcast quality camera with the capability to record to tape. What makes it unique is the addition of the streaming adapter, the KA-DV300, giving it the ability to stream what it's taping live to the Internet. With this dual-purpose camcorder, JVC Professional can reach new markets. The DV300 is fully functioning as a professional camera, and ready to meet the demands of professionals in need of up-and-coming streaming and wireless applications.
The camera, which was developed to have everything at the user's fingertips, has many attractive features, including the same circuitry as JVC's popular DV500 camcorder. The GY-DV300 has enormous control over image, zooms through a wide-angle adapter and is manually controllable with a 14:1 power zoom lens. The camera has full flexibility of a color matrix where users can change the gamma, manual control of the iris - up to 32 pixels blemish correction, a rescaler to adjust pixel resolution, a two-microphone output, adjustable zebras with 75 to 100 focus and high contrast position.
The KA-DV300 streaming adapter that attaches to the bottom of the camcorder has a connection for a LAN card or CF card that allows the end-user to control up to four cameras from a remote location. In addition, the network pack has a microprocessor running LINUX and is able to communicate with a computer using Streaming Producer software, included in the network package. This additional package, sold separately from the camcorder, allows the end-user to stream live to the Internet and has a fully functioning built-in Web server.
& Home Theater Market
The future of cinematography has begun to lean towards digital technology versus film for cinematic production, saving money and time. Digital film continues to corner the market for the cinematographers of the future, providing remarkable enhancements in the quality of the resulting film. JVC's response to this newborn fascination is CineLine, cameras customized specifically for digital cinema applications. JVC approaches this market by offering tools that give the filmmaker better creative control at lower prices, leaving extra budget for other elements of the production.
In 2001, UCLA selected JVC's Professsional DV CineLine camcorders and professional DV studio decks. Four UCLA students, selected as JVC Fellows, were chosen to use the high-end equipment to produce creative works during the current academic year. Each student will utilize the CineLine equipment, chosen specifically for its creative power, including matte box, lens, viewfinder, batteries, shipping case and Professional DV studio deck to complete their 30-minute thesis productions. The student projects will be showcased in June at the UCLA Festival 2002.
Home theater is the look, sound, and feel of the cinema in a home, providing the consumer a television viewing experience that is many times more satisfying that just watching a video from a VCR on a TV with internal speakers. The sales of home theater have reached billions. Over 20 percent of U.S. households own a home theater system, a statistic that rises tremendously each year.
Gary Shapiro, president and CEO of the Consumer Electronics Association, said, "Home theater has become an increasingly desirable experience for families. It is an affordable, easy way for families to come together and enjoy a high-impact motion picture experience in the home, without sacrificing sound or video quality."
The DLA-G150CL projector, optimized to produce high quality, film-like images is designed for the screening room industry but is aimed at home theater applications because the design works well there too. The DLA-G150CL CineLine projector displays brilliant big-screen images that are as close to film as possible for critical screening applications.
The launch of JVC's new DLA-G150CL CineLine projector eliminates the need for directors, producers and executives to make numerous copies of tape to review dailies. The G-150CL also eradicates the need for a 35mm projector and a reserved screening room to review a day's work. The images that professionals review with the DLA-G150CL will have excellent color and pixels that are virtually invisible. Weighing 32.12 lbs., the DLA-G150CL is adaptable for use practically anywhere.
The DLA-G150CL offers gray scale color tracking set to "D65" standards so that source media can be faithfully reproduced with the same color gradations intended by the creator of the program. The projector has the following features: SXGA resolution (1365x1024), super contrast of 600:1, high brightness of 100 ANSI lumens, fully HDTV compatible and seven step light output control, among others.
The JVC brand has long been recognized as innovative, economical and a solutions provider. With each new technological finding, JVC enters fresh territory, still delivering high quality affordable products. Digital cinematography, professional videography, Webcasting, consumer interest we are moving forward and taking our end-users with us.