FOR IMMEDIATE RELEASE

JVC ENTERS BROADCAST UPCONVERTER MARKET WITH TECHNOLOGY BREAKTHROUGH
Advanced Adaptive Motion Algorithm Provides Convincing HDTV Quality from Standard Definition Sources

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Las Vegas, NV (NAB, April 8, 2002) - JVC PROFESSIONAL PRODUCTS COMPANY is showing the HD Upconverter, the BC-D2300U, capable of efficient and economical conversion of material originally shot in standard definition format to high definition picture formats for broadcast and content creation applications.

Feature-rich Upconverter
BC-D2300U converts 480i standard definition program material to 1080/60i or 720/60p high definition formats. Using a JVC original advanced motion adaptive algorithm, the BC-D2300U produces smooth, high-resolution moving objects. And unique 2-Dimensional Enhancement produces sharper, crisper pictures. BC-D2300U has three aspect-ratio conversion modes: 4:3, letter-box and squeeze. In the 4:3 output mode, edge crop function enables side edge masking. Furthermore, side panel position can be moved. In the letter-box output mode, vertical position adjustment is possible.

With one component SDI input and three HD SDI outputs, the BC-D2300U effortlessly synchronizes embedded video and audio signals. Housed in a one-rack unit-high chassis, the BC-D2300's design accommodates versatile additional circuit boards and software for flexible installation in any studio or production environment. D2 and analog inputs are available with the optional BC-D231U plug-in board. Optional BC-D232U image control software enables color correction and variable frequency enhancement function.

JVC D-9 Format Assures Superior Upconversion
JVC BC-D2300U can extend the life of standard-definition material through conversion of 480i video signals to either the 1080i or the 720p HDTV standard. As with all video conversions, the higher the resolution of the original picture, the better the final picture quality. JVC D-9 50Mbps 4:2:2 component digital VTRs are engineered to preserve far more chroma resolution with fewer artifacts than competing formats, thus making the D-9/BC-D2300U combination an extraordinarily high-quality, cost effective solution for HDTV programming.

Pricing and Availability
JVC BC-D2300U is currently available at a suggested list price of $19,950. High-resolution photos and brochures are available online via JVC Media Resource page: www.jvc.com/pro/NAB.

JVC PROFESSIONAL PRODUCTS COMPANY, located in Wayne, New Jersey, distributes a complete line of broadcast and professional equipment. For more information about JVC BC-D2300U Upconverter, or any other JVC products from the Digital Video Division, contact JVC at (800)582-5825; or visit JVC Web site at http://pro.jvc.com.

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