FOR IMMEDIATE RELEASE

JVC ANNOUNCES TURNKEY HD EDITING SOLUTION SUPPORT FOR THE JY-HD10U HD CAMERA

Applied Magicís HD Cinema Workstation Provides a One-Box Solution for Real-Time HD Editing of JY-HD10 Content

LAS VEGAS, NV (April 19, 2004) – JVCPROFESSIONAL PRODUCTS COMPANY today announced that San Diego, CA-based Applied Magic, LLC has joined the growing list of companies creating products that support JVC’s revolutionary JY-HD10U handheld HD camera, and the JVC mission of delivering affordable HD products to the market. With the release of the HD Cinema workstation, Applied Magic has created a turnkey real-time HD editing solution for p rofessional video editors, event videographers and multimedia producers that use the JY-HD10U camera.

Powered by the Aspect HD editing pipeline from CineForm, HD Cinema also employs Adobe Premiere 6.5 and Adobe’s Encore DVD authoring software to provide a comprehensive HDTV-ready editing solution. HD Cinema lets users master HD productions to multiple formats including DVHS or Windows Media 9 and export to DVD, VHS and digital video (DV) to meet a variety of end-user needs. Developed for use with the JY-HD10U camera, HD Cinema offers the flexibility of distributing content in HD, standard definition (SD) or over the Internet.

“Aspect HD’s breakthrough technology, when combined with the HD Cinema, truly brings affordable HD production capabilities to independent artists and videographers across the globe,” said Craig Moffat, general manager of Applied Magic.

The HD Cinema workstation, a complete hardware and software solution, is priced at US$3,995.00 and is available for purchase on the Applied Magic Web site at http://www.applied-magic.com/p_hdcinema.html.

 ABOUT APPLIED MAGIC, LLC
Applied Magic, LLC is a San Diego-based company specializing in the development, licensing and marketing of powerful and intuitive solutions for professional video editors, event videographers and multimedia producers. The company manufactures and markets the proprietary, standalone, non-linear video editing system, ScreenPlay, and related software and hardware accessory products. Applied Magic delivers innovative digital video editing products designed specifically to meet the needs of the event videography, education, corporate, industrial, government, law enforcement, scientific and consumer markets. Visit the Web site for more information, http://www.applied-magic.com.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

JVC PROFESSIONAL PRODUCTS COMPANY, located in Wayne, New Jersey, is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. For more information about this, or any other JVC PROFESSIONAL PRODUCTS COMPANY product, contact JVC at (800) 582-5825; or Deirdre Breakenridge or Candace Vadnais at PFS Marketwyse 973-812-8883, or visit JVC’s Web site at http://www.jvc.com/pro .

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