END-TO-END MPEG-2 SOLUTION FROM BITCENTRAL ADVANCES JVC’S HD FOR THE MASSES MISSION

LAS VEGAS, NV (April 19, 2004) – JVCPROFESSIONAL PRODUCTS COMPANY today announced that Irvine, CA-based BitCentral has joined the growing list of companies with solutions that support JVC’s revolutionary mission of delivering affordable high definition (HD) products to the market. Using its MediaPipe Software for Broadcast Management and Distribution, Bit Central provides an end-to-end solution for MPEG-2 HD acquisition, editing, distribution and broadcast that maintains image quality by preserving the content in its native format. The Bit Central solution is designed for broadcast news — having been implemented by both NBC and CBS broadcast networks, and is witnessing a growing market for syndicated TV, advertising distribution, distance learning and corporate productions.

A leader in digital media content and distribution solutions, Bit Central is shattering the premise that broadcasters must start with the high bandwidth images to overcome degradation during distribution. The flexible workflow process enabled by MediaPipe content management software avoids loss of quality by retaining the MPEG-2 image files in their original HD format throughout the entire process. Images are captured and encoded in MPEG-2 in the camera and edited using one of several lossless non-linear editing (NLE) software products available. MediaPipe then transportsthese digital MPEG-2 files via satellite or the Internet to its targeted destination where the files are ready for airing — no file re-encoding or transcoding is necessary.

“The HD format is what we’re focusing on – JVC is making HD acquisition easy, we’re making HD management and distribution easy,” explained Fred Fourcher, president and CEO of BitCentral. “So, in combining in those two things together, you have very efficient capture, management and distribution that reduces cost and dramatically improves the quality.”

Visit Bit Central at NAB to see a demonstration of their Media Pipe end-to-end MPEG-2 solution, booth #SU9978.

ABOUT BIT CENTRAL
BitCentral provides broadcast-quality digital media content management and distribution solutions to broadcasters, educators, government, corporations and operators of private networks. BitCentral combines broadcast and network computing technologies with its proprietary MediaPipe software to deliver an infrastructure that facilitates end-to-end, all-digital workflows. MediaPipe enables customers to ingest, manage, distribute, store and play video in diverse network environments and applications. The Company's turnkey solutions include integrated hardware and software, installation, training, maintenance and continuous customer support. BitCentral's services help customers to lower costs, increase efficiencies and effectiveness, and recognize new revenues. BitCentral, formerly Miralite Communications, was founded in 1981 and is headquartered in Irvine, CA.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

JVC PROFESSIONAL PRODUCTS COMPANY, located in Wayne, New Jersey, is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. For more information about this, or any other JVC PROFESSIONAL PRODUCTS COMPANY product, contact JVC at (800) 582-5825; or Deirdre Breakenridge or Candace Vadnais at PFS Marketwyse 973-812-8883, or visit JVC’s Web site at http://www.jvc.com/pro .

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