FOR IMMEDIATE RELEASE
PROFESSIONAL PRODUCTS COMPANY
NAB 2004 POSITIONING
The high definition (HD)
wave continues – and it's at tsunami force in the JVC booth at NAB
2004. After making a considerable splash at NAB 2003 with the launch
of the JY-HD10U, the world's first professional hand-held HDV
camcorder with user-selectable standard definition (SD) and full HD
recording capabilities, JVC now pulls the wraps off and clearly
demonstrates their ground breaking vision of delivering affordable,
HD products to the industry with several exciting new products and
technologies -- as well as considerable support from third-party
companies for their innovative high definition video approach.
- Every week, the HD
numbers tell the story – consumer preference for High Definition
continues its steady rise. As the government-mandated deadline for
digital TV broadcasting draws closer, nearly 1,200 stations have
completed the DTV conversion and more than 99.6% of all U.S.
Households have access to digital broadcasts.
- For most program
producers and broadcasters, the rapidly growing momentum toward a
market of High Definition consumer viewers speaks volumes to the
syndication and archive value of High Definition production.
Moreover, the demographic profile of High Definition viewers makes
this an attractive up-market target for current narrowcast or
broadcast medium advertisers. Today, for most program producers and
broadcasters there is no longer a debate over "when" High
Definition will become a significant market factor – that day has
indisputably arrived. Nor is there much debate over the incremental
value of High Definition program production (versus Standard
- The High Definition
hurdles most program producers and broadcasters face today have
everything to do with "How", "When" and "R.O.I."
Moreover, most video equipment manufacturers offer little
encouragement regarding the proposition of a transition to High
Definition. Comments such as "The market is not ready",
"High Definition is too complicated" and "The high
cost of High Definition makes it totally impractical for most of
today's standard definition applications" create the impression
that a future of High Definition production is limited to the elite
few. The prospect of High Definition newsgathering has been
virtually ruled out as economically and technologically impractical.
For many traditional standard definition applications, it seems the
future vision is destined to be described in Standard Definition.
breakthroughs in this domain are seemingly relegated to productivity
- Conventional wisdom
seems to have ruled out the prospect of widespread High Definition
use, for reasons of impractically high data rates, incompatibility
with most existing production and broadcast plant infrastructures, a
cumbersome inflexibility to accomplish many traditional standard
definition tasks as well as excessive equipment and media costs.
- JVC is a culture of
"out of the box" thinking. As one of the most experienced
developers of MPEG compression technology and with extensive
experience working with the Entertainment Industry to create the
widely adopted Digital Dailies system, faced with the proposition of
widespread practical High Definition production, JVC's engineers
have asked, "Why not?" The state of the art certainly
- At NAB 2004, JVC
unveils its vision of a future of practical and affordable High
Definition production. Though still in its infancy, JVC's vision
clearly describes how High Definition can be embraced and
implemented by many users who may have felt High Definition is
simply beyond reach for their foreseeable future. With its
"Affordable HD" approach , JVC is helping make high
quality HD production an affordable and practical reality. In
contrast to some other voices being heard at NAB, JVC's approach
utilizes familiar, non-proprietary and easily accessible media
incorporating flexible, backward compatibility to many existing SD
installations. Incorporating optional HD-SDI interfaces, this
innovative concept seamlessly integrates with much more costly,
higher bandwidth HD systems. JVC's Professional HD features digital
I/O enabling high-quality material to be transferred entirely
within the digital domain for editing, finishing and distribution.
- With an understanding
that most sophisticated program producers and broadcasters wish to
avoid the confining and often expensive experience of proprietary
solutions, JVC has shared its High Definition vision with other
leading technology providers, with gratifying results. At NAB 2004,
more than twenty leading technology providers have embraced JVC's
High Definition approach, asking to help open the door to the
industry's true High Definition future. An array of the industry's
leading non-linear editing system providers are joined by microwave
and satellite transmission suppliers to demonstrate the truly
remarkable extent to which High Definition can be applied to many of
today's conventional Standard Definition applications. With the
ability to implement HD with little or no cost penalty over SD, and
with a growing consumer appetite for high definition, JVC's
affordable HD is clearly on the fast track.
- JVC's Professional HD
vision enables true industry innovations, including practical HD
electronic newsgathering/electronic field production (ENG/EFP),
long-form HD production and affordable HD cinematography, among
- At NAB 2004, the
question many sophisticated users will find themselves asking is, …
If your plans include upgrading a facility and you found that
High Definition is within reach for about the cost of
standard-definition systems such as XDCAM or P2, are you ready to
make the Professional HD transition?"
- At JVC, the focus is
helping customers improve the numbers that matter most: The Bottom
- JVC Professional HD
products all use the MPEG-2 HD compression scheme -- the same method
used in broadcast HD program transmission contributing to operating
cost savings in processing, asset management and archiving. To
seamlessly integrate with high bit-rate proprietary systems such as
HDCAM, D5-HD, DVCPRO HD and Vericam, JVC uses an optional HDSDI
interface that processes uncompressed HD video signals.
- Building on the
company'sHDV foundation, JVC's Professional HD vision extends well
beyond, with products and systems that ultimately support most
primary HD image formats, including 24p. JVC's vision even includes
a full HD 1920x1080 native resolution projection system.
- JVC offers an array of
Professional HD products, many of which are HD/SD selectable and
fully backward compatible with existing SD DV, Professional DV and
DVCam systems. Thanks to JVC's sensible, non-proprietary,
Professional HD concept, customers can continue to leverage their
existing DV-based infrastructure.
- From the camera that
records in MPEG-2 stream to the encoders, decoders and
players on display at NAB, JVC consistently demonstrates that it can
deliver uncompromising high-quality HD content at reduced bit rates
and affordable prices.
- With the preview
showing of a prototype of the world's first Professional HD
three-chip HD ENG/EFP-style camcorder, JVC reveals the near-term
range of its HD camcorder plan. The HD/SD-compatible camera utilizes
Rockwell/JVC-developed 2/3" CMOS imaging technology producing
optimal HD picture quality that's interlace or progressive
switchable. This innovative camcorder features built-in
MPEG-2 HD encoding, enabling up to 4.5 hours of continuous HD/SD
record and playback with full-size DV cassette media. JVC's vision
also includes an optional High Definition direct to edit (DTE) disc
recording module, as well as solid-state modules for tapeless
recording, just as JVC pioneered in Standard Definiton.
- Also being shown at
NAB is a prototype full-featured HD studio deck that brings
Professional HD into the mainstream. The HD/SD compatible recorder
features a built-in MPEG-2 HD encoder, offering uncompromising
performance customary in high-end HD decks. An optional HD-SDI
interface enables seamless integration with existing HD systems. Up
to 4.5 hours of continuous HD/SD record and playback is possible
with inexpensive full-size media.
- An exciting and
affordable breakthrough HD product is JVC's HD MPEG-2 encoder, that
that brings the proposition of HD remotes into reality. The
DM-JV600 is a multi-format HDTV encoder that takes HD-SDI signals
and encodes them into a compressed HD MPEG-2 format, providing an
ASI interface. With encoding time under one second, the DM-JV600 is
the missing link to the HD ENG puzzle. The remarkable encoder
enables HD remotes utilizing existing SD microwave or satellite
uplinks. With the DM-JV600U HD encoder, it becomes possible to
relay pristine HD live shots from the field back to the station
using existing live trucks and helicopters. The DM-JV600 opens the
door between existing high bit rate HD systems and JVC's
Professional HD concept, enabling seamless HDCam, DVCPRO HD and JVC
Professional HD system integration.
- The camera that
started it all, the JY-HD10U HD camera was JVC's first expression of
affordable HD offering extraordinary picture quality, using widely
available Mini DV media and easy IEEE1394 connectivity. Since its
introduction, the JY-HD10U has ushered in considerable support from
the non-linear editing community and has been used for countless
television, film and music video projects.
- An ideal compliment to
the JY-HD10U camcorder is the new CU-VH1U-P HDV field
record/playback deck featuring an integrated HD MPEG 720p/30 encoder
and LCD screen. The CU-VH1 lets editors spool HD content from tape
to their non-linear editing (NLE) system ,and then record the edited
program back to tapewithout using the JY-HD10U.
- JVC's line of
affordable HD products also includes the DT-V1710CGU / DT-V1910CGU
DTV monitors. These user-selectable HD/SD capable monitors offer
true multi-format display and audio monitoring in a single monitor.
Featuring three expansion slots, the incredibly versatile units
support most formats available in the marketplace, including HD, SD,
NTSC, PAL, 480p, 1080i, 720p or 24pSF cinema configurations.
- JVC's affordable HD
technologies are expanding the universe of professional solutions.
affordable HD acquisition and low data rates bring HD ENG/EFP to a
practical reality, with acquisition costs similar to competing SD
ENG systems. Capturing and delivering remote news in HD format is
made possible and affordable with low data rates that enable the use
of existing microwave and satellite uplink signal relay. HD/SD
selectable acquisition allows easy integration and transition from
existing SD systems as well as full backward compatibility with
existing DV, Professional DV and DVCam investments, extending rather
than obsoleting user investments in legacy systems.
From a purely marketing perspective, many broadcasters
believe presenting news and remote feeds in HD demonstrates a
commitment to leadership in the local market.
innovations that allow simultaneous HD recording on optional hard
drive or memory modules help speed digital workflow for the creation
of long-form documentaries and feature productions in HD.
- Long-form documentary
creators can employ any number of leading NLE systems to drive the
post-production process, while JVC's HDV studio deck is equally
comfortable in most sophisticated post environments or individual
producer facilities. In addition, pristine HD video combines with
four-hour recording capacity helps extends the commercial life of
- For the HD filmmaker,
JVC's unique 24P HD capability enables commercial, feature motion
picture production. Flexible camera configuration combined with
uncompromising picture quality delivers substantial production cost
savings while preserving picture quality.
- The JVC vision is to
build practical, affordable HD products of uncompromising quality
that can stand a wide range of sophisticated and demanding
applications. It's a vision that began with the JY-HD10U and has
seen remarkable progress and support. What you will see at NAB is
evidence of JVC's vision becoming reality.
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