FOR IMMEDIATE RELEASE

24P High Definition Editing Now Possible with Adobe Premiere Using Cineform ASPECT HD

LAS VEGAS, NV (April 18, 2005) – JVC PROFESSIONAL PRODUCTS COMPANY and CineForm™ continue to work together to deliver affordable high-definition editing products compatible with JVC’s ProHD camcorder, the GY-HD100U. At NAB, Adobe will demonstrate CineForm’s unreleased version of Aspect HD™ with 24p support for the GY-HD100U.

Built from portions of CineForm Intermediate™ HD technologies, the Adobe "HDV™ plug-in" offers native editing support for all Adobe Premiere Pro users with HDV™ camcorders or footage.  Aspect HD version 3.0 triples the timeline editing performance of Adobe Premiere Pro by offering real-time editing of multiple HDV™ streams on today’s fast PC’s. In addition, Aspect HD offers unsurpassed video quality and real-time performance throughout post-production.

“As HD is fast becoming the norm, we’re constantly analyzing and improving our technology to offer the most unique editing solution that delivers unsurpassed visual quality and real-time editing performance,” said David Taylor, CineForm's CEO. “We’re excited to offer an editing solution that complements JVC’s new GY-HD100U.”

Aspect HD version 3.0 has the ability to capture (including batch capture) from HDV™ camcorders directly from the Adobe Premiere Pro capture interface and export a finished timeline back to the camcorders. 

HD content can be captured directly from the GY-HD100U, edited in real time, and output in a variety of high definition and standard definition (SD) formats. Aspect HD offers faster encoder speed, which improves efficiencies in the capture process. In addition to full capture and editing support for JVC’s new ProHD 24p GY-HD100U, Aspect HD also supports JVC’s JY-HD10U hand-held HD camera and CU-VH1 high-definition video recorder.

Aspect HD is popular among editors because of its unmatched editing performance, visual quality and ability to edit three to four streams on a Premiere Pro timeline without dropping a frame. JVC users can affordably employ either of CineForm’s Aspect HD or Connect HD high-performance editing solutions for their HD post-production applications.

Additional information is available on JVC’s Web site at http://pro.jvc.com/newsroom.

ABOUT CINEFORM
CineForm, Inc., located in Carlsbad, California, develops software technologies and products for use by media professionals in high-resolution post-production applications. CineForm's acclaimed products provide unmatched video quality and real-time performance within an editing environment while enabling an online compressed Digital Intermediate workflow that runs on affordable Windows desktop PCs. CineForm sells its products to end users through its reseller channel and from its website; CineForm also licenses its technologies to other video hardware and software manufacturers.  For more information, contact CineForm at 760-804-5905 x306, or visit CineForm’s website at www.cineform.com.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

JVC PROFESSIONAL PRODUCTS COMPANY, located in Wayne, New Jersey, is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. For more information about this, or any other JVC PROFESSIONAL PRODUCTS COMPANY product, contact JVC at (800) 582-5825; or Candace Vadnais at PFS Marketwyse 973-812-8883 ext. 430 or visit JVC’s Web site at http://www.jvc.com/pro. HDV™ and HDV™ logo are trademarks of Sony Corporation and Victor Company of Japan, Limited (JVC).

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