FOR IMMEDIATE RELEASE

JVC OFFERS REDUCED PRICING FOR ITS D-ILA HOME THEATER PROJECTOR LINE

DENVER, CO (September 14, 2006) - JVC Professional Products Company today announced new lower pricing of its popular 3-chip D-ILA™ (Direct Drive Image Light Amplifier) projection systems. Priced from $6,995 to $21,995, JVC’s family of high-definition, ultra high-resolution home theater projection systems provides a more flexible and more economical solution for specialty distributors and custom installation dealers.

JVC’s newly introduced DLA-HD10K features native 1920x1080p resolution with choice of Faroujda, DVDO and Silicon Optix processors. Each projector also is available with long or short throw lens. The DLA-HD2K also features native 1920x1080p resolution with choice of processors. The DLA-HX2U is a stand-alone model that features native 1440 x 788 resolution.

“Restructuring our pricing enables us to continue to provide our customers with a variety of affordable home theater projector options,” said Carl Mandlebaum, national marketing manager, display products, JVC Professional Products Company. “With projectors starting at $6,995, we’re able to accommodate all types of budgets while providing superior image performance.”

JVC’s D-ILA projectors utilize ‘non-moving’ mirror reflective technology to produce smooth, “film-like” image quality, which boast vibrant color and incredible detail as seen on big-screen Hollywood films.

All JVC projectors feature standard D65 color temperature that ensures accurate color reproduction of video or film-originated programming and have low operation costs. Its user-replaceable lamp lasts 2,000 hours and costs less than $500 - far less than competing models.

For more information on JVC’s D-ILA projectors, including pricing and high-resolution photos, please visit JVC’s Web site at http://pro.JVC.com.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

JVC PROFESSIONAL PRODUCTS COMPANY, located in Wayne, New Jersey, is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. For more information about this, or any other JVC PROFESSIONAL PRODUCTS COMPANY product, contact JVC at (800) 582-5825; or Candace Vadnais at PFS Marketwyse 973-812-8883, ext. 430 or visit JVC’s Web site at http://pro.JVC.com

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