FOR IMMEDIATE RELEASE

JVC ANNOUNCES LOWER PRICING ON ITS REAR PROJECTION TV’S

DENVER, CO (September 14, 2006) - JVC Professional Products Company today announced that is has reduced pricing of its successful 61” and 70” widescreen HD-ILA rear projection TVs. The HD-P61R1U 61” and HD-P70R1U 70” TVs feature JVC’s proprietary 3-chip D-ILA technology and 1920 x 1080 native progressive display, designed to provide the ultimate HD viewing experience.

The HD-P61R1U and HD-P70R1U dual HDMI™ inputs with HDCP for digital interfacing and slim design, which simplifies installation where space may be limited, are ideal features for premium home theaters, video screening rooms, conference rooms and large corporate venues.

“This new pricing structure gives JVC Professional dealers the opportunity to offer superior Micro Display Technology products at competitive pricing in addition to leveraging the JVC Professional Brand,” said Carl Mandlebaum, national marketing manager, display products, JVC Professional Products Company. “The market for MDTV is experiencing tremendous growth and this new pricing structure gives JVC Professional dealers the opportunity to increase their sales of this exciting growth oriented product category.”

Both the HD-P70R1U and HD-P61R1U are slim in design making them easy to install and ideal for use in a variety of locations and situations. They also come equipped with RS-232C serial control ports to allow external computerized control for custom installation.

In addition, JVC’s rear projection TVs feature HDMI™ inputs making it possible to connect an HDMI-compatible device for HD viewing. A built-in ATSC tuner allows delivery of over-the-air digital broadcasts and the CableCARD slot eliminates the need for a set top box to descramble local cable programming. For interfacing to external audio systems, multiple A/V outputs, center channel input and digital optical connections are provided.

For more information on JVC’s RPTV’s, including pricing and high-resolution photos, please visit JVC’s Web site at http://pro.JVC.com.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

JVC PROFESSIONAL PRODUCTS COMPANY, located in Wayne, New Jersey, is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. For more information about this, or any other JVC PROFESSIONAL PRODUCTS COMPANY product, contact JVC at (800) 582-5825; or Candace Vadnais at PFS Marketwyse 973-812-8883, ext. 430 or visit JVC’s Web site at http://pro.JVC.com

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