FOR IMMEDIATE RELEASE

JVC ANNOUNCES NEW DISPLAY TECHNOLOGY THAT DELIVERS 10000:1 NATIVE CONTRAST RATIO

DENVER, CO (September 14, 2006) - JVC Professional Products Company previews its new display technology that delivers a native contrast ratio of 10000:1 as well as its entire line-up of D-ILA home theater projectors at CEDIA EXPO 2006 in the JVC HD Theater located at the Denver Performing Arts Center.

This newly developed technology will be implemented in JVC’s new full HD home theater projector featuring its proprietary 3-chip D-ILA™ (Direct Drive Image Light Amplifier) technology that delivers native 1920x1080p resolution. JVC’s D-ILA devices utilize ‘non-moving’ mirror reflective technology to eliminate the “screen-door effect” and offer a high aperture ratio of more than 90 percent to ensure smooth, film-like images and incredible detail as seen on big-screen Hollywood films.

In addition, the new projector will be equipped with a converter and scaler that up-converts the incoming source regardless of its original format to properly display images at 1080p.

“This projector is packed with advanced technologies, enhancing JVC’s projector line-up,” said Carl Mandlebaum, national marketing manager, display products, JVC Professional Products Company. “We continue our efforts in research and development to deliver the highest quality projectors for the home theater market.”

For more information on JVC’s D-ILA projectors and technology, please visit JVCís Web site at http://pro.JVC.com.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

JVC PROFESSIONAL PRODUCTS COMPANY, located in Wayne, New Jersey, is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. For more information about this, or any other JVC PROFESSIONAL PRODUCTS COMPANY product, contact JVC at (800) 582-5825; or Candace Vadnais at PFS Marketwyse 973-812-8883, ext. 430 or visit JVC’s Web site at http://pro.JVC.com

###