FOR IMMEDIATE RELEASE

JVC PROFESSIONAL AND SILICON OPTIX TEAM UP TO OFFER PROJECTORS WITH HQV VIDEO PROCESSING ENGINE

DENVER, CO (September 14, 2006) - JVC Professional Products Company today announced that its popular DLA-HD10K and the DLA-HD2K projectors are now available with Silicon Optix HQV video processor, the HR1080Pro.

The Realta HQV video engine encompasses true 10-bit video processing, full four-field, pixel-based, motion-adaptive video deinterlacing for both SD and HD signals, temporal-recursive and codec noise reduction, automatic multicadence detection, and pixel-based detail enhancement. It also uses the same video processing power—one trillion operations per second—as the famous $60,000 Teranex Xantus box.

“We’ve been big fans of HQV processing from the beginning. It only made sense for us to pair our state-of-the-art 1080p projectors with the best video processing in the industry. I think home theater enthusiasts will be amazed when they see the image quality that results from combining JVC 1080p DILA display technology and Silicon Optix trillion-operations-per-second HQV processing engine,” said Carl Mandelbaum, national marketing manager, display products, JVC Professional Products Company.

The availability of JVC’s projectors with Silicon Optix processors is an expansion of JVC’s family of high-definition, ultra high-resolution home theater projection systems featuring its proprietary 3-chip Direct Drive Image Light Amplifier (D-ILA™) technology, an advanced form of Liquid Crystal on Silicon (LCOS) that is capable of greater pixel density than competing technologies such as DLP or LCD.

The DLA-HD10K and DLA-HD2K with Silicon Optix HQV video processor is available now through the CEDIA channel and authorized JVC dealers. For more information, pricing and high-resolution photos, please visit JVC’s Web site at http://pro.JVC.com.

About Silicon Optix
Silicon Optix Inc., a privately held fabless semiconductor company, is the leading supplier of advanced programmable video/image digital processing integrated circuits (ICs). The company’s products are driving three unique technologies into a broad range of markets: a patented, powerful, array-based programmable DSP for digital video that can perform one trillion operations/second, enabling real-time pixel-by-pixel processing of HDTV; industry-leading and Hollywood-proven software algorithms from Teranex; and proprietary eWARP™ geometry processing. Silicon Optix’s mission is to leverage these innovative technologies into ICs that will enable the next generation of digital video/image capture, transmission, distribution, editing, storage, and display solutions, with an initial focus on large-area digital displays, including front and rear projection. Silicon Optix is headquartered in San Jose, California, with operations in Hanover, Germany; Orlando, Florida; Taipei, Taiwan; Shanghai, China; and Toronto, Canada. For more information about Silicon Optix, please visit the company’s website at www.siliconoptix.com.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

JVC PROFESSIONAL PRODUCTS COMPANY, located in Wayne, New Jersey, is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. For more information about this, or any other JVC PROFESSIONAL PRODUCTS COMPANY product, contact JVC at (800) 582-5825; or Candace Vadnais at PFS Marketwyse 973-812-8883, ext. 430 or visit JVC’s Web site at http://pro.JVC.com

###