FOR IMMEDIATE RELEASE JVC To Demonstrate Native NLE Support For JVC 24p Format At NAB 2006 Technology Preview of Final Cut Studio 5.1 Native 24p HDV Editing LAS VEGAS, NV (April 24, 2006) - JVC Professional Products Company today announced that there will be a number of displays in the JVC booth (#C3217) at NAB 2006 providing technological previews of Non-Linear Editing (NLE) solutions offering native support for the JVC HDV 24p format. This support will enable real-time, native 24p editing for material produced with the GY-HD100U ProHD Camcorder and record-back-to-tape capability to both the camcorder and the BR-HD50U ProHD VTR, providing a complete high-definition, native 24p production and post-production workflow. In a number of independent tests, the performance of JVC's GY-HD100U full-resolution, progressive HD camcorder with both 24p and 30p frame capture capability has surpassed all other cameras in its price range, garnering acclaim with over twelve industry awards. "The cinematic production industry has eagerly anticipated full native, 24p editing support of JVC's HDV720 24p format," said Bob Mueller, Executive Vice President and Chief Operating Officer, JVC Professional Products Company. "The implementation of native support for our HDV 24p format will further empower independent cinematographers and editors worldwide with the most economic and efficient solution for editing and distributing native progressive 24p material in HD." "Final Cut Studio continues to define a new era of HD post production and supports all major HD formats," said Rob Schoeben, Apple's vice president of Applications Product Marketing. "The JVC GY-HD100U works seamlessly with Final Cut Studio today and future 24p support will give independent filmmakers an even more flexible HD workflow" "Additional announcements of full native support for the JVC HDV format have been confirmed and will follow shortly," adds Craig Yanagi, National Marketing Manager, Creation Products, JVC Professional Products Company. "JVC is extremely pleased to see the continued and growing support from the industry towards the HDV720P format, and looks forward to strengthen our collaborative efforts, especially as we expand our ProHD line of professional HD content creation and distribution products." Additional information is available on JVC's Web site at http://pro.jvc.com. For more information about Apple's support for HDV, http://www.apple.com/finalcutstudio/finalcutpro/
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