Wayne, NJ (September 19, 2006) – Producer/Writer/Director Chris Cashman chose JVC Professional GY-HD100U Pro HD camcorder to shoot Carts, a feature film about an influential politician who was given a second chance to redeem himself by spending six years in purgatory as a cart attendant in a store parking lot.

 Cashman selected the GY-HD100U because of the camera’s interchangeable lenses and ability to shoot in 24p on a small budget, which was financed by him and his wife.  The camera’s short set-up time allowed the crew to start shooting sooner, which gave them more time for daylight shooting.  In addition, the camera’s maneuverability enabled the crew to quickly move around their location easily and more efficiently.

 “To our surprise, the dusk shots look just as crisp and well lit as scenes that we captured at noon,” said Darren Leis, Carts Director of Photography. “The camera’s focus assist feature allowed us to achieve a sharp and clear image – this was especially helpful considering we were shooting in strong sunlight.”

  “We first realized the benefit of the GY-HD100U’s focus assist when we watched the dailies at the end of each shooting day,” said Cashman.  “To be able to see the amount of detail and color makes the production come to life.  The footage looks as though we spent two times as much on the production.  The image quality is truly amazing!”

 “Filmmakers with small budgets are turning to the GY-HD100U because the camera delivers production quality HD footage at a price that’s affordable,” said Craig Yanagi, national marketing manager, creation products, JVC Professional Products Company. “In addition to its affordable price point, the camera is extremely portable and lightweight for challenging action shots -- a necessity in today’s production environment.”

 For more information and high-resolution photos, please visit JVC’s Web site at

Carts is a combination of dark humor and blunt honesty of what goes on in the world of customer service.  The film follows a crew of cart attendants who are serving out their sentences in purgatory and shows a glimpse of the diverse personalities in society.  Something as simple as shopping at a store provides the forum to show people’s lack of
manners, decency and humor.  The cast consists of Douglas Spain from Band of Brothers, who will be playing the lead.  Ted Lange from the Love Boat and Mo Collins from The 40-Year-Old Virgin and Mad TV will be playing supporting characters.  For more information and photos, please visit


JVC Professional Products Company, located in Wayne, New Jersey, is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. For more information about this, or any other JVC Professional Products Company products, contact JVC at (800) 582-5825; or Candace Vadnais at PFS Marketwyse 973-812-8883, ext. 430 or visit JVC’s Web site at