FOR IMMEDIATE RELEASE
JVC PROFESSIONAL PRODUCTS COMPANY
APPOINTS CRAIG YANAGI AS NATIONAL MARKETING MANAGER FOR CREATION
PRODUCTS
- Wayne, NJ (January 3, 2006) — JVC
PROFESSIONAL PRODUCTS COMPANY today announced the appointment of
Craig Yanagi, as national marketing manager, creation products to
its marketing team. In his new position, Mr. Yanagi will play an
instrumental role in the development of the division’s annual
business plan and its business goals of expanding JVC’s
creation product line into new markets.
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“We are pleased to have someone of Mr. Yanagi’s
experience and caliber join JVC,” said Robert Mueller,
executive vice president, JVC PROFESSIONAL PRODUCTS COMPANY. “His
proven leadership and strategic thinking complement the direction
JVC is heading. We anticipate that Mr. Yanagi will weave his highly
successful marketing and sales expertise into JVC’s overall
mission of accelerating the growth of our creation products.”
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A 19-year veteran of Sony, Mr. Yanagi brings diverse
product line experience, strong leadership skills and a pro-active
management style that will help JVC achieve an increase in awareness
for its creation products line. Throughout his career, Mr. Yanagi
has created award-winning marketing programs and has extensive
operations experience in Consumer, Media, Broadcast and Professional
product lines.
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As national marketing manager, creation products, Mr.
Yanagi will be responsible for market analysis, business planning
and development, new product pricing and launches, sales forecasting
as well as fostering key third-party relationships. He is also
responsible for creating high-impact marketing programs for JVC’s
ProDV, ProHD, DVD and tape decks products.
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“I am excited to become a part of the JVC team whose
reputation for full-featured, high quality products is confirmed by
the top tier customers they serve,” said Mr. Yanagi. “JVC
has a tremendous growth opportunity as it continues to provide
revolutionary products that are not only cost-effective, but empower
our customers to pursue their potential of creativity. I look
forward to assisting JVC bring innovative technological advancements
to market and increase product awareness within new as well as
current broadcast and professional applications.”
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Prior to joining JVC, Mr. Yanagi was a system
integration account manager for Broadcast and Production Systems
Division at Sony. There he was responsible for account management of
the largest broadcast and professional system integrators in the
U.S., provided customers with system solutions, managed domestic and
international large-scale project sales involving multiple groups.
He also served other roles at Sony such as market development
manager, national marketing manager and senior business analyst. -
ABOUT JVC PROFESSIONAL PRODUCTS COMPANY
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JVC PROFESSIONAL PRODUCTS COMPANY, located in Wayne, New Jersey, is
a leading manufacturer and distributor of a complete line of
broadcast and professional equipment. For more information about
this, or any other JVC PROFESSIONAL PRODUCTS COMPANY product,
contact JVC at (800) 582-5825; or Candace Vadnais at PFS Marketwyse
973-812-8883, ext. 430 or visit JVC’s Web site at
http://www.jvc.com/pro.
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