FOR IMMEDIATE RELEASE

Contacts:

JVC ANNOUNCES PREMIUM HOME THEATER PROJECTORS
WITH 30,000:1 NATIVE CONTRAST RATIO – INDUSTRY’S HIGHEST
3-chip, 1080p D-ILA projectors deliver true, deep black levels and sparkling detail.

DENVER, September 5, 2007 – JVC today expanded its 1080p home theater projector line with the introduction of two new high definition projectors that achieve an unprecedented native contrast ratio of 30,000:1, an industry first. By avoiding artificial means of inflating contrast specifications, such as a dynamic iris, the D-ILA projectors simultaneously deliver true blacks and sparkling luminance detail, providing a notably enriched cinematic experience.

The new projectors are the DLA-HD100, to be marketed by JVC’s consumer group, JVC Company of America, and the DLA-RS2 from JVC’s professional group, JVC Professional Products Company.

The new projectors complement the recently launched breakthrough JVC DLA-HD1 and DLA-RS1U 1080p D-ILA home theater projectors. The DLA-HD100 and DLA-RS2 establish unparalleled price-performance benchmarks, and the four D-ILA projectors combine to broaden the market reach of JVC’s D-ILA front projector offerings.

To attain a native contrast ratio of 30,000:1, the projectors employ original and proprietary JVC technology in the 0.7-inch full HD D-ILA devices and optical engine used in both models. Three D-ILA devices are used, one each for red, green and blue. The projectors also offer HDMI 1.3, improved color rendition by broadening the color space, a motorized Fujinon 2x zoom lens, and customized on-screen gamma control.

The projectors’ new 0.7-inch 1920 x 1080 D-ILA devices reduce stray light caused by the dispersion and diffraction of reflected light. JVC decreased orientation irregularities by reducing the gaps between pixels, adopting improved liquid crystals and other innovative technologies, enabling the device itself to achieve a contrast ratio of 40,000 to 1.

The enhanced optical engine dramatically improves the precision of light polarization, helping to prevent light leakage into the projection lens and allowing for true black level reproduction. For optimum image quality, the new projectors incorporate video processors from Gennum Corporation that offer high-precision scaling and Gennum’s VXP™ technologies.

The DLA-HD100 and DLA-RS2’s high performance 2x zoom lens made by Fujinon Corporation features a large-diameter, all-glass lens assembly with 16 elements in 13 groups. This lens minimizes chromatic aberration and provides a high-resolution picture by ensuring that individual pixels remain perfectly focused on the screen. For placement flexibility, the projectors feature ±80 percent vertical and ±34 percent horizontal lens shift. The projectors can easily be ceiling mounted or placed on a tabletop or shelf.

To tailor the picture to suit individual preferences, the DLA-HD100 and DLA-RS2 offer manual adjustment of gamma via the remote control and an on-screen display. Primary RGB colors can be individually adjusted.

The DLA-HD100 and DLA-RS2 incorporate two HDMI inputs compatible with version 1.3 specifications, allowing users to take full advantage of the higher 225 MHz bandwidth, increased color depth of billions of colors, and enhanced resolution and frame rates.

Both projectors also offer a V-Stretch function for the most efficient projection of extra wide screen anamorphic movies. For example, 2.35:1 ratio images from these film images are normally viewed with letterbox black bands at the top and bottom of the screen. With V-Stretch, the image is expanded vertically so that every part of the D-ILA device is utilized to create the image, increasing brightness and sharpness. A third party anamorphic lens is used to stretch the image to its full extra wide 2.35:1 image ratio, just as seen in motion picture theaters.

The DLA-RS2 debuts at CEDIA accompanied by an array of certified peripherals as part of JVC Professional Product Company’s Reference Series line. Among these peripherals are the RSVP1, an advanced hub permitting single cable connection to the projector of a variety of HD and SD input sources. The RSVP1’s embedded signal processing circuitry accommodates custom settings programmed by the installer. The RSAL1 motorized anamorphic lens enables 2.35 aspect ratio projection using all 1920x1080 D-ILA pixels. Constant screen height is provided when displaying 16:9 images. The DLA-RS2 will be available through JVC Professional Products Company in November for less than $8,000.

The DLA-HD100 will be available through JVC Company of America in November for less than $8,000. It will be part of the company’s new Procision series of premium-level products, along with the current DLA-HD1 and JVC’s new Clear Motion Drive II LCD TVs. JVC Procision products will be marketed through a select group of dealers.

About JVC

JVC Company of America and JVC Professional Products Company are both divisions of JVC Americas Corp., based in Wayne, New Jersey and a wholly-owned subsidiary of Victor Company of Japan Ltd. JVC Professional Products Company is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. JVC Company of America markets a complete line of consumer video and audio equipment. For further product information, visit JVC's Web site at http://www.jvc.com.

Preliminary Specifications:
DLA-HD100/DLA-RS2 D-ILA Home Theater Front Projectors

Display device		Full HD D-ILA device
Panel size		0.7 inch x 3 (16:9)
Resolution		1,920 x 1,080 pixels
Lens		X2 motorized zoom/focus lens, f=21.3-42.6mm, F=3.2-4.3
Lens shift function		±80% vertical and ±34% horizontal
Light source lamp		200-watt ultra-high pressure mercury lamp
Native Contrast ratio		30,000:1
Video input terminals		HDMI x 2 (ver. 1.3)
		Component x 1 (3RCA) can also be used as a RGB terminal
		S Video terminal (mini DIN4 pin) x 1
		Composite x 1 (1RCA terminal)
Input signals	Video	480i/p, 576i/p, 720p60/50, 1080i60/50, 1080p60/50/24, NTSC/NTSC4.43/PAL/PAL-M/PAL-N/SECAM
	PC	SXGA,XGA,SVGA,VGA (via HDMI)
Control terminals		RS-232 (D-sub9 pin)
Dimensions (W x H x D)		17.9 x 6.8 x 16.5 inches (without extrusions)

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