FOR IMMEDIATE RELEASE

JVC DEVELOPS WORLD'S HIGHEST PIXEL DENSITY PROJECTION CHIP
New 1.27 inch 4K2K D-ILA Device is World's smallest and Features 20,000:1 Contrast Ratio

Anaheim, CA (June 19, 2007) – Rising above its competitors in a very aggressive market, JVC is previewing the world's highest pixel density projection chip that will enable future 4K2K projectors to be smaller, lighter and more affordable. The 4K2K device chip will deliver images that are more than 4 times the resolution of high definition. JVC is previewing the device and at InfoComm 2007 in Anaheim, CA, April 19-21 at the JVC booth #3504.

The newly developed 1.27-inch (approximately 43% area reduction) 4K2K D-ILA device chip expands on technologies used in the highly acclaimed DLA-HD10/RS1 D-ILA Reference Series home cinema projectors that deliver 15,000:1 native contrast ratio.

The 4K2K D-ILA device offers the world’s largest number of pixels, 4096 x 2400 – about ten megapixels – and a high 20,000:1 contrast ratio, providing images at an unparalleled resolution.

Introduction of a 4K2K device this small is truly a breakthrough in the industry and a much needed technology,” said Jack Faiman, vice president of JVC's display division. “An extremely high contrast ratio provides the stability and resolution needed in crucial applications such as flight simulators and robotic surgery.”

Applications that will benefit from 4K2K projectors featuring JVC’s new D-ILA technology consist of simulation, computer modeling and CAD, and medical viewing systems. “Smaller 4K projectors will allow development of more realistic motion based flight simulators--especially training systems for the new jumbo airliners that have large pilot windows. A combination of the extremely high contrast ratio, and 4K2K resolution provides pilots with the most realistic simulation experience possible,” said Faiman

With respect to computer modeling, computer design systems can now present designers with four times the detail of present HD based systems, particularly important in automotive and airframe design.

In the medical device industry, the high native contrast, accurate grayscale gradations, and unmatched resolution of JVC's 4K2K D-ILA technology, will allow systems that have been traditionally film-based to migrate to digital technology. This is especially important in medical education, and robotic surgery.

JVC’s family of high-definition, ultra high-resolution home theater projection systems feature its proprietary 3-chip Direct Drive Image Light Amplifier (D-ILA) technology, an advanced form of Liquid Crystal on Silicon (LCOS) that is capable of greater pixel density than competing technologies such as DLP or LCD.

Additional technical information can be found on the Victor Company of Japan announcement.

For more information about JVC’s projectors and D-ILA technology, visit JVC’s Web http://pro.jvc.com.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

JVC Professional Products Company, located in Wayne, New Jersey, is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. For more information about this, or any other JVC Professional Products Company product, contact JVC at (800) 582-5825; or Candace Vadnais at PFS Marketwyse 973-812-8883, ext. 430 or visit JVC’s Web site at http://pro.jvc.com.

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