- FOR IMMEDIATE RELEASE
JVC PROFESSIONAL
NAMES LAWRENCE LIBRACH
VICE PRESIDENT,
DIGITAL VIDEO DIVISION
![](http://pro.jvc.com/pro/pr/2001/photos/thumb/librach.jpg)
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- Wayne, NJ (May 14,
2007) - JVC Professional Products Company today announced the
promotion of Lawrence Librach to Vice President, Digital Video
Division. In his new position, Librach is responsible for expanding
and strengthening JVC’s sales and distribution channels, which
sell professional high definition products into the broadcast &
cable, production, education, government, and institutional markets.
- “Larry’s experience and deep
understanding of the market will help us increase sales as we expand
our ProHD product line into additional markets,” said Robert
Mueller, Executive Vice President and Chief Operating Officer of JVC
Professional Products Company. “This is truly an exciting moment
in time as the adoption of HDTV becomes a reality here in the US.
Under Larry’s guidance, JVC is poised to become the broadcast
market leader providing a truly affordable path to HDTV ENG
production for the majority of broadcaster’s across America.”
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- Prior to his new role as Vice
President, Digital Video, Librach was Assistant Vice President of
Business Development for Broadcast and Entertainment Markets, where
he was responsible for researching and developing new markets and
strategic alliances for the company in the rapidly evolving HDTV
marketplace. Librach will continue to help JVC serve its global
customer base with the introduction of cross-platform capable HDTV
products including encoders, decoders, upconverters, and
downconverters. Equally important, Librach will be accountable for
building strategic alliances with JVC key end users and
manufacturers.
A JVC veteran of more than 25 years,
Librach has played an instrumental role introducing JVC to new
markets and has forged new business relationships for the company in
an evolving HDTV industry. During his career, Librach launched JVC's
Digital Video Division and contributed to JVC’s penetration into
new markets, including the company's rapid expansion of its HDTV
encoders and decoder products into the broadcast market and other
prominent digital production markets.
JVC’s
Digital Video Division provides standard and high definition
technology to broadcast, digital cinematography, creative services,
education, religious, government and event markets.
ABOUT
JVC PROFESSIONAL PRODUCTS COMPANY
-
- JVC
Professional Products Company, located in Wayne, New Jersey, is a
leading manufacturer and distributor of a complete line of broadcast
and professional equipment. For more information about this, or any
other JVC Professional Products Company product, contact JVC at
(800) 582-5825; or Candace Vadnais at PFS Marketwyse 973-812-8883,
ext. 430 or visit JVC’s Web site at http://www.jvc.com/pro.
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