FOR IMMEDIATE RELEASE

JVC PROFESSIONAL DLA-RS2 PROJECTOR TO BE FEATURED IN SENSIO HIGH DEFINTION 3D THEATER AT CEDIA 2008
Products Join Together to Provide Ultimate Theater Viewing Experience

DENVER, CO (September 4, 2008) – JVC PROFESSIONAL PRODUCTS COMPANY partners with SENSIO, a 3D content distribution technologies provider,, to showcase JVC’s DLA-RS2 equipped with SENSIO’s new S3D-PRO high-definition (HD) stereoscopic video processor at CEDIA 2008, scheduled to take place September 4-7 in Denver, Colorado. This HD 3D theater will be on display at the JVC D-ILA Theater in the Denver Performing Arts Center.

The 3D theater will exhibit two DLA-RS2 projectors with SENSIO’s S3D-PRO featuring Beowulf from Paramount Pictures, Polar Express from Warner Bros. Entertainment,. The second generation of S3D-Pro is offering Full HD with a resolution up to 1080p stereoscopic video processing.

We’re extremely excited to team up with such a well-known and respected provider of 3D technology,” said Gary Klasmeier, D-ILA Product Engineering Manager, JVC PROFESSIONAL PRODUCTS COMPANY. “Our combined innovative technologies are sure to benefit originators of 3D presentations for theme parks and museums by providing them with the highest quality yet affordable high-definition 3D experience to date.”

JVC’s 3-chip DLA-RS2 projector features its patented Direct Drive Image Light Amplifier (D-ILA™) technology that delivers high-resolution images that reproduce the smooth look of film, with a native contrast ratio of 30,000:1, the highest in the industry. Its native resolution of 1920 x 1080 makes the DLA-RS2 ideally suited for HD viewing in museums and 3D post-production screening rooms as well as for home theater applications.

SENSIO’s next generation 3D processor, used in conjunction with a conventional HD player, processes encoded 3D material into stereoscopic format to match all display devices, a patent-pending feature unique to SENSIO. This technology allows users to store and playback movies in 3D.

More information, including high-resolution photos are available on the JVC Web site at http://pro.jvc.com/newsroom.

About SENSIO
Founded in 1999,
SENSIO develops and markets stereoscopic technologies for the home theatre market and is the largest distributor of 3D content. Its flagship technology, SENSIO®3D, allows the high-quality distribution of 3D content through conventional 2D channels and playback of broadcast and prerecorded stereoscopic (3D) content, using the standard 2D video distribution infrastructure and being compatible with all types of digital projection systems available. Since 2004, SENSIO’s Professional Services division has been offering stereoscopic encoding expertise, tools and services to such companies as ILM, Dreamworks and Miramax. Working with major Hollywood studios and large format film 3D producers, SENSIO has built the world’s largest library of 3D movies for the home market. For more information about SENSIO at www.sensio.tv

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY
JVC PROFESSIONAL PRODUCTS COMPANY, located in Wayne, New Jersey, is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. For more information about this, or any other JVC PROFESSIONAL PRODUCTS COMPANY product, contact JVC at (800) 582-5825; or Candace Vadnais at PFS Marketwyse 973-812-8883, or visit JVC’s Web site at
http://pro.jvc.com/.

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