For Immediate Release

JVC Announces New Broadcast Rep Program

LAS VEGAS, NV (April 14, 2008) With the success of sales of the ProHD product line in the broadcast arena, JVC is creating a new Broadcast Sales Rep (BSR) program designed to serve broadcast networks and group station owners in the United States. In announcing the new program, JVC Division Vice President for Digital Video, Lawrence Librach says, “We feel it is the appropriate time for JVC to introduce a direct-to-market broadcast operation to best serve broadcast and production organizations.

The new JVC Broadcast Sales Rep program will offer several key products not currently available through JVC's dealer network. Those products include the award winning “Libre” dockable camera-mounted microwave system. The BSR program will also offer a special broadcast version of the successful GY-HD250, which includes a newly developed LoLux feature, designed specifically for broadcast ENG applications. LoLux is available to the market exclusively through the new JVC Broadcast Rep program, and provides ENG news crews with increased sensitivity in very low light situations. Other products available to customers through the Rep program include the DM-JV6000U HDTV encoder as well as the full product complement available through the dealer channels.

JVC has enjoyed direct market sales in HD ENG and EFP and HD studio cameras with a growing user list that includes Scripps Television Group, ABC Television Network and their owned stations, FOX Sports Cable Network, Raycom Media, Waterman Broadcasting and Weigel Communications. “Broadcasters have unique needs,” says Librach. “We are expanding our initiative to include a high level of competency only available through direct broadcast reps.”

The introduction of ProHD provides an extended set of features built on the HDV format exclusively for the 720P format, which we feel is the most beneficial format for many reasons, including microwave transmission for local remotes for broadcasters,” says Librach. “The outstanding picture quality and feature set have provided JVC the opportunity to bring to market a truly high quality and affordable HDTV production system. The new BSR program allows us to best serve the growing broadcast interest and implementation of ProHD.”

For more information about ProHD, visit

JVC Professional Products Company, located in Wayne, New Jersey, is a leading manufacturer of a complete line of broadcast, professional and security video equipment. For more information about this, or any other JVC Professional Products product, contact Candace Vadnais at PFS Marketwyse 973-812-8883, ext. 430 or visit JVC’s web site at

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