For Immediate Release
JVC DELIVERS IDEAL ENG SOLUTION
WITH NEW GY-HM700 ProHD CAMCORDER
First Compact Shoulder camcorder to offer
Native File Recording onto inexpensive solid state media.
Las Vegas, NV (April 20, 2009)—The
highlight of JVC’s presence at NAB 2009 is its latest Compact
Shoulder professional camcorder developed for mainstream production,
electronic newsgathering and cinematography, the GY-HM700. The new
camera uniquely records directly to inexpensive SDHC memory cards in
the QuickTime (.MOV) format for Final Cut Pro™, and optionally to
SxS media compatible with Sony's XDCAM EX™ format. Recording in
the editing system's native format eliminates the time consuming
transfer step and dramatically speeds up the post-production
workflow, a major breakthrough for JVC and the industry.
Additionally, the GY-HM700 includes a number of key technology
innovations that result in significantly improved resolution in the
camera's core components: CCD/optical block, lens, and viewfinder.
“Our new generation of ProHD products
brings together the most highly regarded and proven technologies in
the industry, and the GY-HM700 will have
broad appeal,” says Craig Yanagi, Manager, Marketing and Brand
Strategy at JVC. “It's an ideal camera for electronic news
gathering, documentary production, or mainstream television
production. Because of its extremely low media cost, it will
have special appeal on projects with high shooting ratios. A
documentary producer will now be able to shoot hundreds of hours of
footage on a single project without off-loading the material to a
hard disk or other storage medium.”
Industry’s first native support format
for Apple’s Final Cut Pro
The GY-HM700 natively records the QuickTime file
format used by Apple for Final Cut Pro. There is no need to convert
or rewrap files prior to editing. Post-production can begin
immediately after shooting. It is even possible to edit directly
from the memory card. Since no transfer or re-encoding takes place,
first generation quality is always maintained.
Additionally, the GY-HM700 is the industry's
first shoulder supported ENG camcorder to store files on inexpensive
SDHC memory cards. The camera provides 2 memory card slots, for a
total of up to 64GB of on-board storage—enough for more than 6
hours* of continuous HD recording. The camera automatically begins
recording on the second card when the first card fills up. When the
second card fills up, the camera reverts to recording to the first
card slot, allowing for virtually unlimited recording time.
SDHC cards are economical, highly reliable, and
make possible a recording system that consumes up to 20% less power
than tape or HDD based systems. The per-minute cost of SDHC memory
is comparable to video tape. Moreover,
SDHC media is the first practical solid state solution to physical
JVC is offering the GY-HM700 in two basic
configurations, the GY-HM700U which records only on SDHC cards, and
the GY-HM700UXT, which records to both SxS memory and SDHC cards
simultaneously. The base model can be upgraded by adding the
SxS adapter later. With the SxS adapter installed, the camera
can record in the XDCAM EX .MP4 format onto either or both SxS
memory and SDHC memory. It is also possible to split formats
and record .MP4 to the SxS card while recording .MOV to the SDHC
memory card. Having two copies
instantaneously available provides more versatility in the field
with the assurance of always having a back-up.
High Resolution Progressive Imaging
The GY-HM700 utilizes three precisely aligned
1/3-inch progressive scan CCDs. JVC engineers developed a unique
1/3-inch optical block with H & V Offset and a patented
exclusive Adaptive Pixel Correlation Technique that produces
resolution significantly higher than previous JVC models and
comparable to cameras with larger image sensors.
The higher resolution imaging is complemented
with a new standard detachable HD lens by Canon, the KT14x4.4KRSJ.
Its superior MTF provides higher resolution than typical low cost
lenses and is ideal for full 1920 x 1080 imaging. The GY-HM700's
standard bayonet mount accepts a wide range of optional lenses
available from JVC. Cinematographers will also appreciate JVC's
optional prime lens adapter. The GY-HM700 can flip the image
commonly inverted when prime lenses are used.
JVC’s proprietary MPEG2 encoder provides
highly efficient compression at bit rates up to 35Mbps. The GY-HM700
supports all major HD signal formats including 1920 x 1080, 1440 x
1080 and 1280 x 720.
New high resolution LCOS viewfinder
One of the big improvements featured with the
GY-HM700 is the new LCOS (Liquid Crystal on Silicon)
viewfinder. With 1.22 megapixels, it offers the highest
resolution JVC has ever provided in a viewfinder. This
new all-digital viewfinder displays images with more than 5 times
the resolution of typical color viewfinders. Its sturdy reinforced
die-cast aluminum chassis and LED light source ensure years of
JVC has also increased the size of the
flip-out LCD monitor to 4.3 inches. This
jumbo size monitor functions for recording, playback, clip
management, and menu operation. Menu operation is intuitive with a
single disk, outlined by an LED lamp.
Weighing about 8 lbs. including lens,
viewfinder, microphone and battery, the GY-HM700 rests comfortably
on the right shoulder to provide stable, steady shots, without
causing the fatigue associated with bulkier cameras.
The GY-HM700 records two channels of
uncompressed LPCM 16 bit audio at 48Khz.
Levels can be controlled manually, or automatically using AGC, and
an audio meter is provided in the LCD and viewfinder displays for
easy adjustment. Balanced XLR inputs with phantom power are provided
on the camera for an external microphone and/or wireless receiver,
and a shotgun microphone is provided.
Built-in clip view and management functions,
a spot exposure meter, and JVC’s patented Focus Assist round out
the GY-HM700’s many on-board features. The camera provides HD/SD
SDI, Component, Composite and simultaneous DV/HDV IEEE-1394 outputs.
Optional JVC remote control units can be connected to the GY-HM700’s
6-pin remote connector.
The GY-HM700 base model is immediately
available with a Fujinon 17:1 lens and will be available with the
Canon 14:1 in June 2009 at a manufacturer’s suggested price of
$7,995. The GY-HM700UXT, which includes the KA-MR100G SxS Media
Recorder will is available at a manufacturer’s suggested price of
For more information and high-resolution
photos of JVC’s GY-HM700U and
GY-HM700UXT, please visit JVC’s Web site
JVC U.S.A., headquartered in Wayne, New
Jersey, is a division of JVC Americas Corp., a wholly-owned
subsidiary of Victor Company of Japan Ltd. JVC distributes a
complete line of video and audio equipment for the consumer and
professional markets. For further product information, visit JVC’s
Web site at http://www.jvc.com
or call 1-800-526-5308.
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