FOR IMMEDIATE RELEASE

JVC PROFESSIONAL PRODUCTS ANNOUNCES

SVC AS RESELLER IN ARGENTINA

ProHD Camcorders To Be Showcased at CAPER 2009

WAYNE, NJ (October 22, 2009) – JVC Professional Products, a division of JVC U.S.A., announced today that Sistemas de Video Comunicación S.A. (SVC) has become its reseller in Argentina. SVC will provide sales, service, and support for the entire JVC professional product line. SVC will also showcase a variety of JVC products, including its popular line of ProHD camcorders, at CAPER 2009, which runs Oct. 28-30 at the Centro Costa Salguero facility in Buenos Aires, Argentina (Booth A-18).

For more than 24 years, SVC has been providing comprehensive equipment solutions for broadcasters, as well as motion picture, AV, and multimedia professionals. The Argentina-based company also offers engineering, integration, installation, and training and support services.

“JVC is the brand we needed to provide a complete line of products for video professionals seeking the best quality at most competitive market price,” said Domingo Simonetta, president of SVC. “Our team is very pleased to add this industry cornerstone to our offerings and improve our technological alliance with our customers.”

Organized by the nonprofit Camara Argentina de Proveedores y Fabricantes de Equipos de Radiodifusion (CAPER), the CAPER 2009 conference and exhibition features more than 90 exhibitors in addition to educational sessions and workshops. CAPER 2009 is expected to attract more than 6,000 attendees.

“SVC is one of the largest professional video resellers in the region, a trusted resource for media professionals in Argentina,” said Bob Mueller, JVC executive vice president and COO. “We look forward to having a presence at the CAPER show for the first time, and we are confident our new relationship with SVC will help JVC build new relationships in the region.”

ABOUT JVC U.S.A.

Headquartered in Wayne, New Jersey, JVC U.S.A. is a division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd. JVC distributes a complete line of video and audio equipment for the consumer and professional markets. For further product information, visit JVC’s Web site at http://pro.jvc.com or call (800)526-5308.

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