For Immediate Release

NAB 2010 Positioning Statement

LAS VEGAS, NV (April 12, 2010) — The days of the $100,000 studio and $30,000 ENG cameras are long gone, and we are proud to say that JVC Professional Products has led the revolution. In a few short years, JVC has garnered the number one market position in broadcast HD studio camera and monitor sales, and has an impressive number of group and individual station adoptions of its newsgathering cameras. We’ve done it by providing the right features, excellent image quality, and world class support, all at a cost-effective price point.

JVC has reinvented the ENG camcorder market without reinventing the ENG camcorder. JVC's ProHD provides the traditional balance and ergonomics that shooters want in a shoulder-mount camcorder, packaged in a camera body that weighs significantly less than earlier tape-based models (but can take the punishment of an ENG workload). ProHD camcorders have a familiar feel for veteran shooters, with controls where they should be and features that make it easier than ever to capture great images and manage footage.

ProHD is designed to please every member of the broadcasting team. Engineers are happy because ProHD cameras integrate easily into their infrastructure and produce the quality required in a competitive broadcast environment. Shooters are happy because the cameras are lighter and more maneuverable, but have a traditional form factor. Editors love the speedy workflow, since the cameras create files that can be edited instantly without conversion. And the finance department is happy because JVC ProHD is the most cost-effective line of professional cameras for studio and ENG use in the industry, both initially and with regard to ongoing operation costs..

During these challenging economic times, JVC has quickly become a significant force in the broadcast space, with station group camera adoptions from Raycom Media, Scripps Television Station Group, Newport Television, Nexstar Broadcasting Group, and more. JVC’s DTV monitors have also been adopted by major users, including CNN and FOX. Some people wondered why JVC would even try to address the broadcast market, which had been dominated by a select group of manufacturers for decades. With broadcasters facing an expensive transition to digital television, and consumers wanting more high definition programming, we identified the need for affordable HD production equipment for local, regional, and national network news. And our solution was ProHD.

Since our inception of the product line, JVC has had a clear vision for ProHD, and we have remained true to our objectives. We chose industry standard long-GOP compression with a low bit rate, so our cameras would create manageable data streams and file sizes. Unlike others, JVC avoided the crowded landscape of expensive, proprietary media formats. One of the core principles behind ProHD was its use of widely available, non-proprietary media. At first, that media was mini-DV videotape. These days, our camcorders record to inexpensive SDHC solid-state media cards – and our customers love the convenience, reliability, and low cost.

Our GY-HM790 camera is the new flagship of the ProHD product line, offering new features for both studio and ENG applications, while implementing popular features from established ProHD models. In the studio, its modular design creates a cleaner integration for multicore or fiber-based production. In the field, its three 1/3-inch CCDs allow a lighter, more compact form factor for better maneuverability. It produces 1920x1080 images and can record in 1080i, 720p, and even SD (480i) for operations that have not yet made the move to HD. The camera records to solid-state memory at 35 Mbps (HQ mode/variable bit rate) or 19 Mbps/25 Mbps (SP mode/constant bit rate).

ProHD is only part of the JVC story at NAB. 3D is one of the hot topics at the show – and JVC again is leading the industry with its GD-463D10 46-inch 3D LCD monitor, which was introduced last year. It has already been installed in several production and post-production facilities, and has become an indispensible tool for medical facilities and government agencies. JVC is also unveiling its new IF-2D3D1 Stereoscopic Image Processor, which serves as a 3D L/R mixer for real-time monitoring of 3D content on location and works as a real-time 2D-to-3D converter in post.

A leader in professional flat-panel displays and D-ILA projectors, JVC is also spotlighting its new Vérité “G Series” of professional LCD monitors, which feature 3G and dual-link HD/SD-SDI (1080p/60 4:4:4) inputs. Designed to provide accurate color reproduction for critical image evaluation, G Series monitors feature a built-in waveform monitor with over-level function, vectorscope with selectable size and position, advanced audio level meter, and LTC/VITC time code support. A new, non-glossy LCD panel provides improved picture quality, while JVC's 10-bit 1080p processing ensures the highest picture quality with less than one frame of latency.

Finally, JVC has expanded its line of professional combo recording decks with the new
SR-HD1500 and SR-HD1250 Blu-ray disc and HDD recorders. The first standalone Blu-ray recorders in the United States, they feature a built-in hard disk drive for easy duplication and disc authoring without a PC. Advanced MPEG-2 and MPEG-4 (H.264) encoding provides support for HD and SD sources, and a built-in format converter can downconvert HD content for recording to a standard DVD. The units support BD-R or BD-RE (erasable) Blu-ray discs.

Our innovative new products are only one reason why ProHD has become the product line of choice for broadcasters across the country. JVC's Broadcast Direct is a program that enables stations and groups to work directly with JVC experts in transitioning their newsrooms to ProHD. Broadcast Direct customers have access to special versions of the products, such as cameras with a special LoLux feature. And they have numerous support options through a dedicated broadcast portal on JVC's Web site. Broadcast Direct customers routinely provide guidance and direction that influence ongoing JVC product development, ensuring that JVC will retain its leadership in the broadcast market.

The recent changes we’ve seen in the broadcast market are not temporary; as new methods of program delivery continue to develop, stations will need to keep pace with technology – while keeping a close eye on budgets. Our commitment to our customers and our continued technological innovations will keep JVC positioned as a major player in the professional video marketplace for years to come.

Headquartered in Wayne, New Jersey, JVC U.S.A. is a division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd. JVC distributes a complete line of video and audio equipment for the consumer and professional markets. For further product information, visit JVC’s Web site at or call (800)526-5308.

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