NAB 2011 Positioning Statement

LAS VEGAS, NV (NAB 2011) – A few years ago, when JVC Professional Products Company launched its first ProHD cameras, some critics wondered why JVC would even attempt to compete in a broadcast market that had been dominated by a small, select group of manufacturers. These days, no one is questioning JVC’s leading role in the industry. In a few short years, we have garnered the number one market position in broadcast HD studio camera and monitor sales, and have an impressive number of group and individual station adoptions of our ProHD cameras.

JVC has achieved this level of success by remaining true to our vision for the ProHD product line. Along with world-class support, we provide products that deliver the performance and durability required by the broadcast market at a cost-effective price point. Our cameras have the right features for broadcasters, and our picture quality stands up to – and often outperforms – far more expensive products from the competition.

Plus, with our native file recording, JVC’s shoot-to-edit workflow is unmatched in the industry. Our entire line now records to non-proprietary SDHC solid-state media cards, which are consistently praised by our customers for their convenience, reliability, and low cost. No wonder station groups including Allbritton Communications, Raycom Media, Scripps Television Station Group, Drewry Communications, Newport Television, Nexstar Broadcasting Group, and others have adopted ProHD.

With our ProHD line, JVC has set a new standard for ENG camcorders. Our cameras have the traditional feel and balance of a shoulder-mount camcorder, and are built to endure the punishing demands of an ENG workload. Our cameras weigh significantly less than traditional ENG models, and they include features that make it easier than ever to capture great images and manage footage.

JVC’s GY-HM100U ProHD handheld camcorder has also become an indispensible tool for journalists. Embraced by major news organizations, it is used instead of more bulky shoulder-mount models to record high-quality HD footage in hostile environments such as war zones. Reporters can also shoot footage with the unobtrusive GY-HM100U in areas or situations where a full-sized camcorder might be confiscated or stolen. Its small form factor, along with a full complement of professional features and native file recording, also makes it a cost-effective choice for smaller market stations, online media outlets, and news partnerships where print journalists are recruited to shoot video.

ProHD cameras appeal to every member of the broadcast team. Shooters appreciate the lighter, more maneuverable cameras in a traditional form factor. Editors love the direct-to-edit workflow, which means no wasted time on file conversion. Engineers are happy because ProHD cameras use industry standard long-GOP compression with a low bit rate, so our cameras create manageable data streams and file sizes. Even the finance department can smile, because JVC ProHD is the most cost-effective line of professional cameras for studio and ENG use in the industry, both initially and with regard to ongoing operation costs.

Last year, JVC introduced the GY-HM790U, the flagship of the ProHD product line, with a modular design to allow cleaner integration with multicore and fiber-based production. For the 2011 NAB Show, we have expanded our modular lineup with the new GY-HM750U, a compact shoulder-mount camcorder that is ideal for ENG news, sports, documentaries, and other location shoots. Both cameras include a 68-pin chassis connector that creates a clean, direct interface with various modules – no external cables needed.

Equipped with the same 3-CCD imaging system found in the GY-HM790U, the GY-HM750U can record HD footage in 720p, 1080p, and 1080i, as well as SD footage (480i) for legacy applications. The new camcorder includes a dual card slot design that records to non-proprietary SDHC cards and/or optional SxS recorder in ready-to-edit file formats for Apple Final Cut Pro or Adobe Premiere (.MOV), other NLE systems that are compatible with Sony XDCAM EX files (.MP4), or standard DV files (.AVI or .MOV). And a new feature, borne from numerous customer requests, allows simultaneous recording to both SDHC cards for instant backup or client copy.

JVC has also made good on our promise of modular flexibility with two broadcast-friendly solutions. The new KA-AS790G ASI module provides an elegant and reliable way to uplink video without the use of an external encoder on location, which simplifies the microwave transmission process in the field. Using the camera’s built-in encoder, both HD video and audio are compressed into an MPEG-2 signal and then transcoded to DVB-ASI. The module outputs the live signal from the camera, even while recording, via a standard BNC connector.

Produced in conjunction with Telecast Fiber Systems, the new CopperHead ProHD KA-F790 fiber optic transceiver for the GY-HM790U provides full studio functionality in the field, and is available in a variety of configurations to address specific customer applications. The multiplexing system simultaneously transports bidirectional digital (SDI or HD-SDI) and analog (NTSC or PAL) video, as well as all two-way camera control, audio, video, data, sync, tally/call, prompter, and intercom signals between the camera head and the remote CopperHead Base Station. The lightweight, 1 RU Base Station easily integrates into any studio, mobile truck, or portable flypack – and plugs directly into a facility's switcher, router, intercom, and house sync systems.

JVC is also adding to its Vérité “G Series” of professional LCD monitors with the introduction of the new 24-inch DT-V24G11Z. Designed for critical image evaluation, G Series monitors feature 3G and dual-link HD/SD-SDI (1080p/60 4:4:4) inputs. The feature-rich DT-V24G11Z delivers 1920x1080 resolution, and its 10-bit 1080p processing provides the highest picture quality with less than one frame of latency. It also features a built-in waveform monitor, vectorscope, and advanced audio level meter, plus traditional rotary knobs for sound and picture control, adjustable stand, and built-in speaker.

Innovative new products are not the only reason why ProHD has become the product line of choice for broadcasters across the country. Through JVC's Broadcast Direct program, stations and groups work directly with JVC experts in transitioning their newsrooms to ProHD. Broadcast Direct customers also gain access to numerous support options through a dedicated broadcast portal on JVC's Web site, as well as special versions of ProHD products, including cameras with a special LoLux feature. Broadcast Direct customers routinely provide guidance and direction that influence ongoing JVC product development, ensuring that JVC will retain its leadership in the broadcast market.

The days of the $100,000 studio and $30,000 ENG cameras are long gone, and we are proud to say that JVC has led the revolution. As the broadcast industry continues to explore new business models and new methods of program delivery, stations need to keep pace with technology while keeping a close eye on budgets. Our commitment to our customers and continued technological innovation will keep JVC positioned as a major player in the professional video marketplace for years to come.

Headquartered in Wayne, New Jersey, JVC Professional Products Company, a division of JVC Americas Corp., is a wholly-owned subsidiary of Victor Company of Japan Ltd. JVC is a leading manufacturer and distributor of broadcast and professional video and audio equipment. For further product information, visit JVC’s Web site at or call (800)582-5825.

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