JVC PREVIEWS NEW 4K TECHNOLOGY AT NAB 2011

Spring Forums to Solicit Product Development Input from Industry Professionals

WAYNE, NJ (April 11, 2011) – JVC (Victor Company of Japan) has developed the world’s first large-scale integration (LSI) chip for high-speed processing of high definition (HD) video, which will be an integral part of the next generation of camcorders from JVC Professional Products Company. The company is providing a technology demonstration during the 2011 NAB Show (Booth C4314), which runs through Thursday at the Las Vegas Convention Center in Las Vegas, Nev.

The new LSI enables processing, encoding, and recording of 4K2K images, which have four times the resolution of full HD. It also has the power to record two 1920x1080 images from left and right cameras simultaneously using MPEG-4 MVC for HD 3D production.

In its booth, JVC has a few camera prototypes that utilize the new LSI technology, including two 4K cameras with sample video. JVC is also showing the GY-HMZ1U ProHD 3D handheld camcorder that will be introduced this fall.

After NAB, JVC will conduct a series of forums that will bring JVC product engineers and designers together with industry professionals to provide input on developing products that utilize the new LSI technology. The forums will be held in New York City, Chicago, Los Angeles, Orlando, and Vancouver, Canada, starting in May.

“JVC continues to be at the forefront of technological innovation in our industry. Our new LSI technology can handle data-intensive acquisition, which opens the door to exciting possibilities for the production community,” said Bob Mueller, executive vice president and COO. “Over the next few months, JVC is going to invite innovative cinematographers and other production professionals to help us develop 4K cameras, 3D cameras, and other products that deliver outstanding images and improved workflows at an affordable price point.”

With advanced image codecs and other technologies assembled in a single chip, the new LSI’s camera signal processing enables real-time RGB debayering of 8.3 megapixel video at 60 fps. Plus, the LSI requires 40 percent less power and, compared to previous LSIs, cuts systems costs in half. The result is a high-level processor suited to a wide range of professional products – and with all hardware and software integrated into a single platform, products using the LSI platform can be commercialized quickly.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

Headquartered in Wayne, New Jersey, JVC Professional Products Company, a division of JVC Americas Corp., is a wholly-owned subsidiary of Victor Company of Japan Ltd. JVC is a leading manufacturer and distributor of broadcast and professional video and audio equipment. For further product information, visit JVC’s Web site at http://pro.jvc.com or call (800)582-5825.

# # #