For Immediate Release

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Now Available, New JVC Projectors That Display Images With 4K Precision
Four new THX 3D Certified models use e-Shift technology to upconvert images
to four times the resolution of Full HD.

WAYNE, NJ, December 6, 2011 – New JVC home theater projectors that display 2D HD content with full 4K precision are now shipping. Announced at CEDIA Expo in September, the new models feature JVC’s new e-Shift technology capable of projecting images with 3840 x 2160 pixel resolution, four times that of full HD. The upconverting technology is available in four of seven new 3D-enabled projectors that boast a wide range of advancements, including higher native contrast than previous models for levels that remain unmatched by any other home theater projector.

The new projectors are the Procision Series DLA-X90R, DLA-X70R and DLA-X30, marketed by JVC’s Consumer Electronics Group, and the Reference Series DLA-RS65, DLA-RS55, DLA-RS4800 and DLA-RS45, available through JVC Professional Products Company. JVC’s 4K e-Shift technology is featured in the top four models, which are also THX 3D Certified. All seven new projectors offer other advancements that boost picture quality, improve 3D performance and enhance functionality.

Earlier this year NHK Science & Technology Research Laboratories, NHK Engineering Service Inc. and JVC Kenwood Corporation collaborated in the development of a Super High Vision projection system that utilizes e-Shift technology. Now, that technology is available in the DLA-X90R, DLA-X70R, DLA-RS65 and DLA-RS55. Using e-Shift, 2D HD content is upconverted and scaled to a 4K signal (3840 x 2160) and the e-Shift technology displays it at full 4K precision. Compared to a Full HD (1920 x 1080) image, that’s twice the horizontal and vertical resolution and four times the number of pixels, or over 8 megapixels. The result is a stunningly detailed image with minimal aliasing artifacts found in standard HD displays.

All seven projectors are 3D-enabled and offer several 3D performance and feature enhancements: In addition, the top four models -- DLA-X90R, DLA-X70R, DLA-RS65 and DLA-RS55 – are THX 3D Certified. During the THX 3D Certification process, more than 400 laboratory tests are conducted, evaluating color accuracy, cross-talk, viewing angles and video processing to ensure the superior out-of-the-box 3D and 2D display performance that home theater enthusiasts demand.

Other features shared by these four models include:
Other enhancements new for all seven 2012 projectors are:
To provide enthusiasts with a true measure of performance, JVC has long focused on native contrast and refused to artificially enhance contrast specifications through the use of a dynamic iris. For 2012, native contrast has been improved across the entire line, ensuring that every frame consistently and faithfully reproduces peak whites and deep blacks.

The new flagship projectors, the DLA-X90R and DLA-RS65, are built using hand-selected, hand-tested components and provide a 120,000:1 native contrast ratio. For 3D viewing, both models come with two pairs of 3D glasses and a PK-EM1 3D Signal Emitter. Both projectors also have a three-year warranty.

The DLA-X70R and DLA-RS55 offer 80,000:1 native contrast ratio, while the DLA-X30 and DLA-RS45 offer 50,000:1 native contrast ratio. All four come with a two-year warranty. The DLA-RS4800 is ISF certified, offers a 55,000:1 native contrast ratio, comes with a three-year warranty, and includes a spare lamp. JVC PK-AG2 Active Shutter 3D Glasses and the PK-EM1 3D Signal Emitter are sold separately.

All seven new projectors feature three 0.7” 1920 x 1080 D-ILA devices and are designed around JVC’s third generation D-ILA High Dynamic Range optical engine that is optimized to provide exceptional native contrast ratios without a dynamic iris to artificially enhance contrast specifications. A directed light integration system and wire grid polarizer ensures optimum light uniformity and minimal crosstalk in the light path. In the top four models (DLA-X90R, DLA-X70R, DLA-RS65 and DLA-RS55) a combined 16-step lens and lamp aperture adjustment allow the user to optimize the f-number (relative aperture) of the optics system in all steps. The DLA-X30, DLA-RS45 and DLA-RS4800 feature a 16-step lens aperture.

The new JVC D-ILA home theater projectors are now available at the following prices:

DLA-X90R/DLA-RS65 $11,999

DLA-X70R/DLA-RS55 $7,999
DLA-RS4800 $4,995
DLA-X30/DLA-RS45 $3,499

About JVC Americas Corp.
Headquartered in Wayne, New Jersey, JVC Americas Corp. is a wholly-owned subsidiary of JVC Kenwood Corporation. JVC Americas distributes a complete line of video and audio equipment for the consumer and professional markets. For further product information, visit JVC’s website.

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DLA-RS50/55/RS60/65 Beauty Shot (white background)
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DLA-RS40/45/RS50/55/RS60/65 (white background)
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DLA-RS40/45/4800/RS50/55/RS60/65 (blue background)
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DLA-RS50/55/RS60/65 Beauty Shot (rear lamp background)
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DLA-RS50/60 Angle View
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3D Glasses (Active Shutter)
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DLA-RS50/55 /RS60/65 D-ILA Projector rear panel
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PK-AG2 Active Shutter Glasses for 3D D-ILA Projectors
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