FOR IMMEDIATE RELEASE

JVC TO SUPPORT AMWA ‘MXF FOR PRODUCTION’
PROJECT WITH PROHD CAMCORDERS

WAYNE, NJ (April 16, 2012) – JVC Professional Products Company, a division of JVC Americas Corp., today announced its intention to support the Advanced Media Workflow Association (AMWA) “AS-10: MXF for Production” project with its new GY-HM650 ProHD handheld mobile news camera, which will be demonstrated at the 2012 NAB Show (Booth C4314) in Las Vegas, Nev., April 16-19. The project is designed to establish a common MXF file format for a typical end-to-end production workflow.

With built-in FTP and Wi-Fi connectivity, the GY-HM650 camcorder is designed to shoot and deliver news footage faster than ever. It records HD or SD footage in multiple file formats to non-proprietary SDHC or SDXC media cards, including MXF files with rich descriptive metadata that is optimized for news production workflow. Metadata can be sent to the camcorder from a WiFi connected device, such as an iPhone or Android smartphone, using JVC developed apps or received from the news desk editor via FTP.

“An all-in-one container MXF file ‘watermarked’ with rich descriptive metadata, which is introduced at acquisition by the camcorder, is carried throughout the entire workflow from NLEs to playout servers. AS-10 compliant equipment and software preserve image quality and metadata that is critical for automated asset management solutions,” explained Edgar Shane, JVC general manager, engineering. “Upon completion of AS-10 certification, we expect wide penetration of this equipment into enterprise workflows with emphasis on speed, quality, and reliable asset management and archival.”

Established in 2000 as the Advanced Authoring Format (AAF) Association, AMWA’s mission is to develop and advance the use of media standards and technology to enable more effective file-based media workflows. A co-creator of MXF, AMWA works for compatibility between AAF, BXF, MXF, and XML The association will exhibit at NAB for the first time this year in Booth N617. For more information, visit www.amwa.tv.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

Headquartered in Wayne, New Jersey, JVC Professional Products Company is a division of JVC Americas Corp., a wholly-owned subsidiary of JVC KENWOOD Corporation. JVC is a leading manufacturer and distributor of broadcast and professional video and audio equipment. For further product information, visit JVC’s Web site at http://pro.jvc.com or call (800) 582-5825.

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