FOR IMMEDIATE RELEASE
CARNIVAL
CRUISE LINES SETS SAIL WITH JVC ProHD CAMERAS
- WAYNE, NJ (March 8,
2012) –
JVC Professional Products Company,
a division of JVC Americas Corp., today announced
that Carnival Cruise Lines is using JVC ProHD
cameras
on several of its cruise ships to provide video coverage of both
on-board and shore side activities for its guests. The move to ProHD
is part of an overall transition to a tapeless workflow for the
cruise line.
- James Riccio,
Carnival’s supervisor of AV media, said Carnival Magic was the
first ship to begin using JVC cameras in May 2011. Since then, two
other ships have replaced their tape-based Sony cameras with ProHD
models. Carnival Breeze, the newest ship in the fleet set to debut
June 3, will have two GY-HM750s and one GY-HM150 camera (the
standard complement of cameras per ship), and plans are in place for
two additional Carnival ships to begin using ProHD cameras in 2012.
- Each ship produces a
live morning show, which features the cruise director, usually in
one of the ship’s lounges, discussing the day’s activities. It’s
a simple production – two GY-HM750s on tripods capture the action.
The cameras are tethered to “camera panels” that tie them
directly the ship’s broadcast room (which also serves as a control
room and edit suite), where graphics are added and the show is
distributed throughout the ship. Currently,
Carnival Magic and the upcoming Carnival Breeze are the only ships
in the fleet that have an HD infrastructure; the other ships
downconvert the HD
footage and distribute it
in SD.
-
- After the morning show, the video crew covers
a variety of on-board events, contests, and activities, which are
recorded to inexpensive SDHC media cards, then edited using Adobe
Premiere Pro in the broadcast room. With JVC’s native file
recording, footage can be accessed immediately – no transcoding or
ingest required. “We
love ProHD’s durability and solid-state recording,” Riccio said.
“We have events that happen on a
regular basis, especially on our at-sea days, and we want to get
them on TV as soon as possible.”
- For each cruise, the
video team also assembles a documentary filled with trip highlights,
including shore excursions. Videographers
will join passengers on shore excursions, and Riccio said the small,
handheld GY-HM150 is the ideal camera for recording memories without
being intrusive. Plus, its compact size allows them access to
historic buildings and other areas where a full-sized camcorder
would not be permitted. “We like to blend in,” he added.
“It’s less intimidating, so guests feel relaxed.”
-
- On occasion, the video
team is hired to record weddings and other celebrations during a
cruise. As a result, particularly when he is shooting a wedding,
Riccio appreciates a new feature in the GY-HM150 that allows
simultaneous recording to two media cards. “We’ve never had a
problem,” he noted, “but that’s an event that you don’t want
to lose. Having that redundancy provides peace of mind that the
footage will be there.”
- ABOUT JVC PROFESSIONAL PRODUCTS COMPANY
-
Headquartered in Wayne, New Jersey, JVC
Professional Products Company is a division of JVC Americas Corp., a
wholly-owned subsidiary of JVC Kenwood Corporation. JVC
is a leading manufacturer and distributor of broadcast and
professional video and audio equipment. For further product
information, visit JVC’s Web site at
http://pro.jvc.com
or call (800)582-5825.
# # #
- Caption: Carnival
Cruise Lines uses JVC ProHD cameras on several of its cruise ships
for video coverage of on-board and shore side activities, and is
planning to add JVC cameras to three additional ships this year.
