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High Res
Photos
(Caption listed
below) |
FOR
IMMEDIATE RELEASE
FERRO
PRODUCTIONS ADDS JVC GY-HM790
PROHD
CAMERA FOR HIGH-END VIDEO PROJECTS
- WAYNE, NJ (August
23, 2012)
– JVC Professional Products
Company, a division of JVC Americas Corp., today announced that
Ferro Productions in New York is using the JVC GY-HM790 ProHD
camcorder
to record high-profile live events and reality programming. The
production company purchased the camera in December, and plans are
in place to purchase two additional units before the end of 2012.
- Primarily, Ferro Productions handles
production duties for networks and production houses. Until
recently, it had been a Sony house almost exclusively, but new
developments in digital technology prompted Joseph Scacciaferro,
executive producer for Ferro Productions, to consider new options.
- While producing some reality programming and
a series of celebrity interviews, he decided it was time to improve
the company’s overall workflow. “The complexity had gotten
ridiculous. We figured there had to be a better way,” Scacciaferro
said. “But we still needed to be budget conscious.”
- Last fall, Ferro Productions began to
research new HD
cameras, and the staff
literally filled a whiteboard with requirements. After they saw a
GY-HM790 in action on the sideline during an NFL game, Scacciaferro
decided to test it on location while covering the New York Giants
during the playoffs and Super Bowl victory festivities. “We
gave it to our ‘B’ and ‘C’ camera operators to experiment,”
he recalled, “and everyone said, ‘This
is it.’”
-
- Recently, Ferro was hired to produce behind
the scenes footage of the Van Halen / Kool & the Gang tour,
which was produced exclusively with GY-HM790 cameras. “We
were so impressed with the image, ease of operation, and all around
superior engineering quality that we opted to leave our Sonys home,”
Scacciaferro said.
-
- The shoulder-mount GY-HM790 provides Ferro’s
shooters with professional features in a light, compact package.
“We’re in a lot of high-profile areas,” Scacciaferro
explained, “and when you’re walking around with bigger broadcast
cameras, you get more attention than you need. The JVC cameras have
a perfect balance between size and functionality. Our
camera operators love the gear and the images are great.”
-
- The production team quickly adjusted to
capturing footage on inexpensive, non-proprietary SDHC cards.
However, to manage the admittedly “chaotic” environment of live
production, Ferro Productions developed
its own system to keep track of the cards using color-coded Beta
tape cases with cut-out foam inserts.
- JVC’s native Final Cut Pro recording has
been a big hit with Ferro’s post-production team, which maintains
four edit stations. “Our post guys love
it,” Scacciaferro said. “They take the SDHC card and drag and
drop footage right into Final Cut Pro. It has saved us umpteenth
hours.”
- ABOUT FERRO PRODUCTIONS
-
Established in 1993, Ferro
Productions has received nine Emmy nominations and five Emmy Awards
for video and music production. The company has produced programming
for many major broadcast and cable networks – including NBC, HBO,
MTV, VH1, and Lifetime – and is the exclusive provider of
broadcast programming for the New York Giants on MSG and My9
Network. Visit www.ferroproductions.com
for more information.
-
- ABOUT JVC PROFESSIONAL PRODUCTS COMPANY
-
Headquartered in Wayne, New Jersey, JVC
Professional Products Company is a division of JVC Americas Corp., a
wholly-owned subsidiary of JVC Kenwood
Corporation. JVC is a leading manufacturer
and distributor of broadcast and professional video and audio
equipment. For further product information, visit JVC’s
Web site at http://pro.jvc.com
or call (800) 582-5825.
# # #
Caption: Ferro Productions is using a JVC
GY-HM790 ProHD camcorder to record a variety of high-profile
projects.
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