MEDIA PRODUCTIONS RELIES ON NEW
JVC ProHD CAMCORDER FOR
HD, SD PROJECTS
NJ (August 8, 2012)
Miller-Bell Media Productions, LLC (formally GIG 2 Me Music &
Video) was established in 1998, co-owner Gary Bell purchased two JVC
GY-DV500 professional DV camcorders, which were eventually replaced
by a JVC GY-DV5000. In February, when the company decided to make
the transition to HD
and adopt a tapeless workflow, Bell chose to stick with JVC and
purchased a GY-HM710 ProHD camera.
- “I’m a JVC
loyalist,” Bell declared. “I just love the look JVC cameras give
me. The image quality is excellent. Plus, I have a new client that
needed special effects for an HD commercial, and the GY-HM710
produces nice, clean keys.”
- Based in Lancaster, Calif.,
Miller-Bell produces a variety of television commercials and
infomercials, plus corporate and government video projects. For a
small shop like Miller-Bell, perception is everything – and a
small camcorder simply does not provide the professional appearance
required. While the GY-HM710 is smaller and lighter than earlier
shoulder-mount models, Bell said its large lens and flip-out LCD
screen makes a serious impression on his clients.
- “Everyone claims
they can do video production. There’s no way that I could walk in
with a handheld camera,” Bell said. “For me, a shoulder-mount
camera is a professional
- When the company was a
tape-based operation, Bell had a strict policy to never rewind
footage in the field to avoid erasing content by mistake. The
GY-HM710, however, records to inexpensive, non-proprietary SDHC
media cards, so he can shoot footage and provide instant playback
for his clients. “The LCD on the camcorder is so clear, they are
just blown away,” he added.
- Miller-Bell is also seeing
operating cost savings with the use of SDHC cards. Bell estimated he
has saved close to $500 on tape this year – and with JVC’s
native file recording, he does not need to spend time transcoding
footage for editing. “Being able to drag and drop to Final Cut Pro
is amazing,” he said.
- While Miller-Bell
was ready to make the jump to HD, not all of its clients needed the
upgrade. In fact, one of Bell’s first projects after purchasing
the GY-HM710 was a branding video for the Antelope Valley Transit
Authority, which serves Lancaster, Palmdale, and unincorporated
portions of northern Los Angeles County.
- The AVTA had
previously hired Miller-Bell to produce a video documenting the
construction of their new Lancaster facility, which opened in 2004.
The new video was to provide a look back at the ATVA’s 20-year
history and include archived footage from the earlier project.
Rather than shoot the new footage in HD, the client specifically
requested SD footage so it would match the archival footage.
- “There’s still a huge market
for SD out there. Some of my clients are still in that SD niche,”
Bell explained. “I needed a camera that could shoot SD and HD to
satisfy the different types of clients I have.”
- ABOUT JVC PROFESSIONAL PRODUCTS COMPANY
Headquartered in Wayne, New Jersey, JVC
Professional Products Company is a division of JVC Americas Corp., a
wholly-owned subsidiary of JVC Kenwood Corporation. JVC
is a leading manufacturer and distributor of broadcast and
professional video and audio equipment. For further product
information, visit JVC’s Web site at http://pro.jvc.com
or call (800) 582-5825.
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- Caption: Gary Bell,
co-owner of Miller-Bell Media Productions, LLC, shows off the
company’s new JVC GY-HM710 ProHD camcorder, which allows the
company to offer HD production services.