NAB 2013 Positioning Statement

LAS VEGAS, NV (NAB 2013) – Leadership is earned, and JVC Professional Products Company has earned its place as a leader in broadcast HD camera and monitor sales one customer at a time by staying focused on the needs of broadcasters. Our commitment to our vision of the ProHD product line remains strong. JVC delivers products that deliver outstanding picture quality, excellent features, durability in the field, and world-class support at a cost-effective price point. Innovation continues to define our product lineup, but the ProHD lineup still maintains its proven MPEG-2 workflow, providing a level of consistency that is important to broadcasters. And we have expanded our ProHD camera line to provide models that meet the needs of studio production, ENG, and multimedia journalism.

Last year, JVC introduced the GY-HM600 series mobile news cameras, which launched a new era of IP-based mobile newsgathering. The handheld cameras have impressive shooting features -- a built-in wide angle 23x autofocus zoom lens with manual and automatic controls, superior low-light performance, and native file recording. The advanced GY-HM650 also includes built-in FTP and Wi-Fi. Its IP connectivity is at the heart of advanced capabilities such as tablet based remote control and viewing, metadata insertion, and FTP clip transfers.

We anticipate that a recently announced upgrade for the GY-HM650 will significantly impact ENG workflows going forward. When equipped with a Verizon 4G LTE modem, which connects directly to the camera via USB, the GY-HM650 can transmit HD footage to a broadcast facility in real time –no add-on boxes or backpack transmitters required. Leveraging JVC’s exclusive dual codec design, as well as built-in Wi-Fi and FTP connectivity, the camera allows live transmission or file transfers while shooters simultaneously continuing to record footage to SDHC or SDXC memory cards. An additional benefit of IP connectivity is that cameras themselves take on widely expanded operability with Web-based remote viewing. It's now possible for a producer to remotely preview shots and adjust camera parameters.

As post-production and playout systems begin to standardize on formats, we also see metadata playing a larger role in the production workflow. For this reason, we've included extensive metadata insertion and editing capability, as well as conformance to the AMWA AS-10 standard. These technologies are presently being offered as part of our 600 series lineup, but will be extended to new products that will be introduced in the years to come.

Since its inception, JVC's vision for ProHD was to utilize ubiquitous technology like SDHC cards to bring advanced capabilities to our customers without the high cost of proprietary technology. Despite early doubts from skeptics, our use of non-proprietary media has proven very reliable for broadcast, and is the preferred choice for major broadcasters nationwide.

Essentially, we’ve applied a similar concept to our new IP connectivity. Rather than rely on proprietary add-on boxes, backpacks, or microwaves, our cameras use "off-the-shelf" modem and Wi-Fi devices to transport footage. As before, there are pundits who doubt we can reliably deliver footage this way. However, as we look forward to the rapid expansion high-speed broadband, we see this as a practical and affordable solution that will soon be universally embraced by broadcasters.

With its small size, big lens, and cutting-edge features, the versatile GY-HM650 has quickly won over a number of broadcasters. Nexstar Broadcasting Group recently deployed 10 GY-HM650s for ENG operations as part of an overall digital newsroom conversion for its KFDX/KJTL duopoly – and the additional cameras will be ordered for additional stations later this year. Scripps Media has distributed more than 40 cameras across its 14 full power stations, with plans to standardize on the GY-HM650 for its multimedia journalist operations. Sinclair Broadcast Group has ordered nine cameras for multimedia journalists at four of its stations. And Raycom Media has already purchased more than 130 GY-HM650s, the first in a series of purchases that, over the next few years, will standardize ENG operations on the JVC camera in all 31 of its stations that produce local news.

The success of the GY-HM650 is not limited to the U.S. market. Recently, the camera met the requirements for journalism use by the European Broadcasting Union (EBU). And over the course of 2013, a major U.K. broadcaster will purchase more than 500 GY-HM650 camcorders for newsgathering operations in the United Kingdom and around the world.

Of course, JVC also continues to meet the needs of video professionals with less advanced production needs. Earlier this year, JVC introduced the GY-HM70 ProHD shoulder-mount camcorder. The affordable camcorder features a 12 megapixel CMOS imager and JVC’s advanced FALCONBRID high-speed processor to record 1080/60p, 1080/60i, and 480/60i (SD) footage, as well as 12 megapixel still images, to dual SDHC/SDXC memory cards. The camera is loaded with features including a unique hot swappable dual battery system that allows hours of continuous, uninterrupted shooting, which makes it ideal for event and wedding videographers.

Beyond cameras, JVC remains a leader in flat-panel displays. Its new PS-840UD ProVérité 4K 84-inch LCD monitor offers a native screen resolution of 3840x2160 (four times the resolution of full HD) and 60p display capability. Built for commercial use by broadcasters and other AV professionals, it features an IPS LCD panel with 120Hz refresh rate and 10 bit color depth for displaying vibrant, natural images from a variety of HD and 4K input sources at a very affordable price.

The new GM-552DU is a 55-inch LCD HD monitor designed for 24/7 operation, making it a good choice for studio control rooms and master control applications. The monitor delivers 1920x1080 resolution and a 4000:1 contrast ratio, with an FHD non-glare panel with mercury-free LED backlighting housed in a durable, all-metal cabinet with abundant connectivity options.

For the field, the new DT-F9L5U 8.2-inch Verité compact broadcast HD studio monitor/viewfinder includes an Anton/Bauer Gold Mount battery plate and tripod mount hardware. It is ideal for location shoots, but front and rear tally lamps, as well as focus assist and zebra functions, make the DT-F9L5U an excellent choice for viewfinder applications. JVC also offers the DT-V9L5U, an 8.2-inch broadcast HD monitor with similar features for studio use, which ships with an AC adapter and includes a table stand.

We are an emerging leader in the broadcast market, but it is not just because of our innovative product lines. Through JVC's Broadcast Direct program, stations and groups work directly with JVC experts in transitioning their newsrooms to ProHD. Broadcast Direct customers also gain access to numerous support options through a dedicated broadcast portal on JVC's Web site, as well as special versions of ProHD products, including cameras with a special LoLux feature. Plus, Broadcast Direct customers routinely provide guidance and direction that influence ongoing JVC product development, which helps JVC remain the technology provider of choice for broadcasters.

The broadcast industry continues to evolve with new business models, delivery platforms, and workflows. More than ever, it is important to keep pace with technology while keeping an eye on budgets. Broadcasters need performance, reliability, and value – and more and more stations are choosing the company that led the revolution against high-priced studio and ENG cameras. JVC remains committed to delivering affordable, innovative equipment for the professional video marketplace.