FOR IMMEDIATE RELEASE
Achieve World’s First THX 4K HDR Certification
LONG BEACH, CALIF., January
4, 2019 – Underscoring its commitment to deliver the best home
theater experience possible, JVC
today announced that two recently introduced home theater projectors
achieved THX 4K HDR Certification, the first display products to do
- The new JVC Procision Series
and Reference Series
are the only display devices to date to have achieved THX 4K HDR
the most demanding specification that a display product can achieve.
Both models feature JVC’s newest native 4K D-ILA device and the
company’s 8K e-shift technology to produce an 8K image on the
- HDR content offers a substantial improvement in
image quality with its expanded luminance range, wide color gamut,
10-bit gradation, and other enhancements. THX 4K HDR Certification
ensures that a display achieves all that HDR can deliver to provide
the most true-to-life video images.
“HDR is a significant advancement in picture
technology that delivers tangible improvements in image quality,”
said Fred Zecha, General Manager, Custom Installation Sales,
JVCKENWOOD USA Corporation. “With HDR available in a wide range of
products today, THX 4K HDR Certification indicates a product that
stands apart from the others and provides consumers with the
assurance that their JVC projector will deliver the best possible
HDR performance for a truly extraordinary viewing experience.”
performs hundreds of tests to confirm color accuracy, sharpness and
contrast. A larger DCI-P3 color gamut is required for HDR, and THX
4K HDR Certification ensures that a display truly achieves this new
color palette, and with the highest accuracy. Furthermore, 4K HDR
displays are evaluated for color and moiré artifacts with full HD
and 4K content. Images must match the color, luminance, black levels
and gamma seen in the filmmaker’s studio.
- The THX HDR test suite also ensures that even in
scenes with multiple sized objects, white levels are produced that
meet those expected by editors and colorists in production suites.
- A key feature of the new JVC projectors is
the Auto Tone Mapping function, which automatically adjusts settings
for the optimum HDR10 image. The HDR10 mastering information MaxCLL
(Maximum Content Light Level) / MaxFALL (Maximum Frame Average Light
Level) varies greatly depending on content. Therefore, in order to
achieve the best HDR10 experience it is necessary to set the
appropriate brightness settings for each piece of programming. The
new Auto Tone Mapping function automatically adjusts settings based
on the mastering information. Various HDR images with different
brightness can be viewed optimally without manual adjustment of the
settings. THX tests for tone mapping to ensure that all content is
rendered with precise definition in the brightest and darkest areas.
In cases where content does not contain mastering information, a
fixed value will be set or it can be manually adjusted.
- “JVC is always at the
forefront of delivering emerging technologies, and pushing the
boundaries of quality and performance,” states Peter Vasay, SVP of
Technology Operations at THX. “We are amazed at the detail and
precision in the picture quality of JVC’s 4K HDR projectors.
Whenever we certify a product from JVC, we know we are working with
equipment that will truly deliver the artist’s vision.”
- The JVC DLA-NX9 and DLA-RS3000 projectors are
each priced at $17,999.95.
- About JVCKENWOOD USA Corporation
- JVCKENWOOD USA Corporation is a wholly-owned
subsidiary of JVCKENWOOD Corporation and is a leading developer of
imaging, home and car entertainment and navigation products for the
consumer market, two-way radio communications systems for public
safety, private industry and amateur users, and video equipment for
the broadcast and professional markets. For detailed information,
call JVCKENWOOD USA at 1-800-582-5825 or visit us at
- About THX Ltd.
- Founded by legendary
filmmaker George Lucas in 1983, THX Ltd. and its partners provide
premium entertainment experiences in the cinema, in the home and on
the go. Over the past thirty-five years, THX has expanded its
certification categories beyond studios and cinemas to consumer
electronics, content, and automotive systems. Today, THX continues
to redefine entertainment, providing exciting new technologies and
assurance of experiences which provide consumers with superior audio
and visual fidelity and ensure an artist’s vision is truthfully
delivered to audiences worldwide.
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