JVC and Panasonic Collaborate
to Optimize Large-Screen HDR Performance

JVC projectors’ dedicated color profiles for Panasonic’s flagship 4K Ultra HD Blu-ray player
provide automatic tone mapping of HDR content

LONG BEACH, CALIF., March 15, 2019 – JVC and Panasonic have collaborated to deliver the best possible HDR video by optimizing performance when Panasonic’s acclaimed top-end Ultra HD Blu-ray player is paired with a 2019 JVC native 4K D-ILA projector.
A key feature in Panasonic’s DP-UB9000 Ultra HD Blu-ray player is the HDR Optimizer, which tone maps HDR10 content based on the metadata to match the capabilities of a display. To achieve optimum HDR image quality when the player is connected to a compatible JVC projector, users select one of two dedicated color profiles developed specifically for the Panasonic 4K Ultra HD player. The profiles work in conjunction with the player’s HDR Optimizer to deliver the best possible HDR images.
Several titles do not include MaxCLL and MaxFALL (HDR10 metadata). In those cases, the projectors’ dedicated color profile works with the Panasonic HDR Optimizer to deliver optimum HDR image quality.

The Panasonic DP-UB9000 has been widely praised as the gold standard among Ultra HD Blu-ray players, and its HDR Optimizer works beautifully with our projectors to deliver stunning HDR images,” said Fred Zecha, General Manager, Custom Installation Sales, JVCKENWOOD USA Corporation. “By including custom color profiles specifically designed for the Panasonic player, performance is further improved by optimizing HDR content for the player/projector pairing and the result is truly cinema-quality images.”

The JVC native 4K D-ILA projector and the UB9000 with its unique features are a great fit. We are very excited about this collaborative effort to bring consumers the best in home entertainment,” said Bill Voss, Business Development Manager, Panasonic Consumer Electronics Company.

The Panasonic DP-UB9000 uses the company’s second generation Hollywood Cinema Experience (HCX) video processor, which includes the HDR Optimizer. Users select their display type from a player menu of options (OLED, High Brightness Projector, Basic Brightness Projector, LCD, etc.) and the player tone maps the content for that display.

Pairing the player with a 2019 JVC native 4K D-ILA projector provides optimum HDR image quality by using one of the projector’s two DP-UB9000 color profiles. Using the JVC projectors’ Color Profile Settings, the user chooses either the “Pana_PQ_HL” (High Luminance Projector) or “Pana_PQ_BL” (Basic Luminance Projector) setting based on the corresponding HDR Display Type setting in the DP-UB9000. Which setting to choose depends on the user’s preference – the High Luminance Projector setting prioritizes image brightness; the Basic Luminance Projector setting prioritizes widest color gamut reproduction.

Opting to use both the JVC projectors’ dedicated Panasonic player color profiles and the 4K Ultra HD BD player’s HDR Optimizer results in a more realistic HDR image with more accurate gradation compared to what’s achieved using Auto Tone Mapping or HDR Optimizer alone.

For 2019 JVC D-ILA 4K projectors currently in use, the dedicated Panasonic DP-UB9000 color profiles will be available this month via a firmware upgrade, while projectors in production will be shipped with new version firmware.

The 2019 JVC projector line is comprised of six models in the Procision and Reference Series, and includes the DLA-NX9 and DLA-RS3000 with 8K e-shift technology. Model numbers and retail prices are:

DLA-NX9/DLA-RS3000 $17,999.95
DLA-NX7/DLA-RS2000 $7,999.95
DLA-NX5/DLA-RS1000 $5,999.95

About JVCKENWOOD USA Corporation
JVCKENWOOD USA Corporation is a wholly-owned subsidiary of JVCKENWOOD Corporation and is a leading developer of imaging, home and car entertainment and navigation products for the consumer market, two-way radio communications systems for public safety, private industry and amateur users, and video equipment for the broadcast and professional markets. For detailed information, call JVCKENWOOD USA at 1-800-582-5825 or visit us at, and

About Panasonic Consumer Electronics Company

Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including LUMIX Digital Cameras, Camcorders, Blu-ray players, Home Audio, Technics, Cordless Phones, Home Appliances, Beauty, Grooming, Wellness and Personal Care products and more. Panasonic is included in the 2019 Global RepTrak® 100, an annual ranking of public perception toward the world’s top companies by the Reputation Institute.

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