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Wayne, NJ (July 1, 2004) — JVC PROFESSIONAL PRODUCTS COMPANY announced the appointment of Kirk Hirota as president and CEO. As President, Mr. Hirota will continue to move the company’s video creation, projection and surveillance products into new and expanding markets and further capitalize on new technological breakthroughs while overseeing all operational aspects of JVC PROFESSIONAL PRODUCTS COMPANY. Mr. Hirota replaces the retiring Mike Yoshida, who will be returning to Japan after serving as President from 2001-2004.

We are very pleased to have an executive of Mr. Hirota’s caliber taking over as head of JVC PROFESSIONAL PRODUCT COMPANY,” said Mr. Shigeharu Tsuchitani, Chairman, JVC Americas Corp. “He brings with him vast experience in sales, product planning and business development, and has shown that he has the strategic vision needed to ensure JVC’s success in the professional products marketplace. His industry knowledge, management skills and leadership abilities will be of enormous value to JVC in the coming years.”

Though Mr. Hirota is a newcomer to JVC PROFESSIONAL PRODUCTS COMPANY, he has more than twenty years experience with Victor Company of Japan, JVC’s parent company, and a proven track record and leadership abilities that will enable him to steer JVC into new territories. Mr. Hirota most recently designed the united strategies for the Victor Company of Japan’s multiple professional business operations. He will employ his “big-picture” leadership skills to help JVC PROFESSIONAL PRODUCTS COMPANY continue delivering innovative solutions within their key product categories by capitalizing on the advancements in high definition (HD) and Internet Protocol (IP) video transmission. A key element of his strategy is to continue fostering industry-wide partnerships that help spur affordable turnkey solutions, as evidenced at NAB 2004 with the announcement of more than 20 non-linear editing (NLE) companies supporting the JVC JY-HD10U handheld HD camera.

These technological advancements are creating significant additional benefits for customers who have been using our video products. This is quite a big opportunity for us and I believe JVC is well-positioned to lead its customers ahead into this new and challenging market,” said Hirota. “Since I joined the JVC division in April, I have come to recognize and admire the talent and professionalism of its employees. I welcome the opportunity to work with them as a team and lead the company to greater accomplishments.”

Mr. Hirota’s role as president and CEO is the next step in his stellar career with the Victor Company of Japan. He began his career as a regional sales manager for consumer products at the Victor Company. He later took on the position as the manager of business development for the Iwai Factory Overseas Original Equipment Manufacturer (OEM), which manufactured computer display units for major PC manufacturers. For six years, Mr. Hirota was the product-planning manager for the Systems Integration Division Product Planning, where he played an integral role in the market penetration of IP telecom systems and digital color printers. Most recently, he spent four years at the Hachioji Factory Overseas Business for CCTV/Security, where he helped to define and expand the market for video surveillance operations.

The variety of assignments and the diversity of the business units Mr. Hirota has worked for within the Victor Company of Japan has given him tremendous insight and experience to help JVC PROFESSIONAL PRODUCTS merge its different products and strategies into a united one. As JVC forges ahead into the second half of 2004, increased emphasis will be given to applying new technological advancements to JVC’s established product families in order to open up new opportunities for traditional customers and new markets. Mr. Hirota is confident that JVC will challenge the conventional product markets and develop and execute to meet end-user and market demand.


JVC PROFESSIONAL PRODUCTS COMPANY, located in Wayne, New Jersey, is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. For more information about this, or any other JVC PROFESSIONAL PRODUCTS COMPANY product, contact JVC at (800) 582-5825; or Candace Vadnais at PFS Marketwyse 973-812-8883, or visit JVC’s Web site at http://www.jvc.com/pro.