FLORIDA DUB HOUSES NOW SUPPORTING JVC'S D-9 FORMAT

ELMWOOD PARK, NJ (September 3, 1997) -- JVC PROFESSIONAL PRODUCTS
COMPANY announced that three major duplication facilities in Florida
have joined the growing D-9 family.  D-9, JVC's renown 4:2:2
digital format is making strong in-roads in major production markets
such as Florida.  Media Concepts, Allied Digital Technologies, and
Vaughn Duplication are the latest three duplication facilities to
embrace the cost-effective, high-quality equipment.

MEDIA CONCEPTS, ST. PETERSBURG

       St. Petersburg's Media Concepts, Inc. has been a self-described
"pace setter with JVC products," according to president, Bob Skidmore.
In the mid-1980s Media Concepts set up the largest commercial
duplication facility in Florida with all-JVC VHS equipment.  The company
became the first duplication facility in Florida, and one of the first
in the U.S., offering JVC's S- VHS format.
        So it was only natural for Media Concepts to be an early
proponent of D-9.  "For mainstream production, we feel D-9
is far superior to the competition and more in line with what budgets
permit," said Skidmore.  "We're offering D-9 because if our
customers have created a 4:2:2 quality D-9 master, they should be
able to duplicate from it."
       Using JVC's BR-D85 full-featured editing recorder in its full-
service production and post- production facility, Media Concepts is able
to shoot and master videotapes for a wide range of end users, including
federal agencies, hotel chains and Fortune 500 companies.
       The Resource Exchange Company, a Naples, Florida-based shell
maker, and Media Concepts also plan to use D-9 to meet duplication
needs for their new joint venture.
       Media Concepts, Inc. offers duplication from virtually any master
to VHS, S-VHS and D-9 for corporate, education, medical, sales and
direct mail customers.  It is one of the few duplication facilities in
the country with quad capabilities for converting historical archives
and newsreels to present-day formats.  The company's production entity
provides concept to completion services for corporate and broadcast
clients.  Media Concepts is also a JVC equipment dealer.

ALLIED DIGITAL TECHNOLOGIES, ORLANDO

       In Orlando, Allied Digital Technologies sources from D-9
with JVC's BR-D50 player.  The duplication facility acquired D-9
at the request of a major client who wanted to dub corporate productions
to the format.
       "They were posting on D-9 and wanted us to replicate from
the posted tape," said production manager, Greg Livengood.  "They didn't
want to go down a generation or switch over to another format."
         Allied Digital Technologies has 10 duplication facilities in
the U.S. resulting from the merger two years ago of the network of
Allied Film & Video facilities with HMG in Long Island, New York.

Nationally, Allied Digital provides CD-ROM and audio cassette
duplication; high-speed duplication and fulfillment; laser disc
pressing; one-off CDs; and a full-service motion picture lab.
       Orlando's Allied Digital offers duplication in 3/4-inch, Beta,
Beta SP, 1-inch, Digital Betacam, D-2 large and small formats, D-9
and 8mm; it can record in SP and EP modes.  In addition, the Orlando
facility provides international standards conversion, closed captioning,
Macrovision encryption and custom packaging.  It is also a JVC-licensed
loader.

VAUGHN DUPLICATION, TAMPA

       Tampa-based Vaughn Duplication Service's BR-D85 D-9 editing
recorder was a "customer-driven" acquisition according to regional
general manager, Kenneth Cheek.  An anchor account which uses D-9
as its primary format to shoot and master scholastic videotapes on
accounting asked if Vaughn would be interested in sourcing from DIGITAL-
S for duplication on standard VHS tape.
       Cheek, who is a member of Vaughn's strategic R&D team, was
already looking at all the small-format digital video products on the
market.  "We have 10 additional duplication centers nationwide and we
felt it would be good to get D-9.  Our record technicians
immediately fell in love with our BR-D85.  They thought the D-9
pictures were great and they liked all the recorder's features."  The
anchor client has subsequently referred other D-9 customers to
Vaughn's Tampa facility.  The duplication house primarily reproduces to
VHS from D-2, D-9, Digital Betacam, Beta, Beta SP, 3/4-inch, 3/4-
inch SP, 1-inch, VHS, S-VHS, Hi 8 and 8mm videotape.  It has Sony
Sprinter high-speed tape machines and six Otari loaders.
       The Tampa facility also offers Macrovision encryption, closed
captioning, CD and CD-ROM compression, international standards
conversion, custom packaging and fulfillment services.
       JVC PROFESSIONAL PRODUCTS COMPANY, based in Wayne, New
Jersey,
distributes a complete line of broadcast and professional equipment
including cameras, recorders, monitors, projectors and editing products.
For more information, contact David Walton at 1-800- JVC-5825 or see our
corporate web site at www.jvc.com/pro.
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