CALIFORNIA'S KFTL BUYS $120,000 OF D-9 EQUIPMENT

      Independent Station Lauds Quality, Cost of Robust Format

Wayne, New Jersey (December 3, 1998) -- KFTL, an independent 
station that broadcasts to over 3 million households in the greater 
Oakland, CA area, has selected JVC'S D-9 with 4:2:2 sampling 
and mild 3.3:1 compression for in-house production and on-air video 
playback. 

In operation since 1987, KFTL broadcasts eclectic programming for 
its Northern California viewers including religious and foreign 
language programs, sporting events, and "shop at home" shows during 
the evening hours.  

Last year, KFTL celebrated its 10-year broadcast anniversary, a 
milestone that prompted station owner, Family Stations Incorporated 
of Oakland, to upgrade the facility.  "It was simply time to make a 
change," said KFTL Station Manager Matt Tuter.  "For the past few 
years we've been looking at several digital formats quite intently, 
and in terms of cost and quality, the JVC D-9 machines were 
without a doubt our best option." 

"We felt it was important for our organization to look ahead 
towards the future of digital broadcasting," Tuter explained.  "In 
particular, we liked the fact that JVC's D-9 machines are 
already 16 x 9 capable and equipped to handle the future demands of 
DTV." 

KFTL recently took shipment of its new D-9 equipment -- a 
total of seven BR-D51 Players, three BR-D80 Editing Recorders, and 
one DY-700 Camcorder.  KFTL will use one editor and two players to 
upgrade its A/B roll system; another player and editor will be used 
in the multi-format edit suite with other video equipment; one 
editor will be a reserve machine in the station's master control; 
and ultimately, four players will be used for on-air playback.  The 
camcorder will be used for normal field production.  	

Tuter announced his confidence that D-9 will prove to be a 
great performer for KFTL, largely because the station has already 
gotten a glimpse into how well the equipment  works.  "Atomic 
Productions, a production company owned by KFTL's production 
manager, rents office space in our studios," Tuter explained.  
"They have D-9 editors and camcorders, so we've seen the 
equipment firsthand for a while now, and we know they are 
incredibly happy with the product.  We expect to achieve that same 
level of satisfaction with our D-9 machines." 

JVC PROFESSIONAL PRODUCTS COMPANY, headquartered in Wayne, New 
Jersey, distributes a complete line of broadcast and professional 
equipment including cameras, recorders and editing products.  For 
more information regarding D-9, contact David Walton at 1-
800-526-5308, or visit the JVC web site at www.jvc.com/pro. 

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