FOR IMMEDIATE RELEASE:

           FOX SAVES $33 MILLION WITH JVC's D-9 
        UNDERSCORES COMMITMENT WITH PURCHASE OF $3 MILLION MORE
                                   
                Andrew G.  Setos Credits JVC D-9 Format
           with Archival Image Quality and Material Savings

Wayne,  New  Jersey (March 22, 1999) - Fox Television, a unit  of  
the News  Corporation, has credited JVC's D-9  videotape 
format with  saving  the  company more than $33 million  dollars  
since  it's adoption  as the house videotape format for Fox News 
Channel  and  Fox SportsNews and the archive standard at the Fox 
Network Center.   As  a result,  Fox has purchased more than $3 
million dollars worth  of  new 4-audio  channel  equipment, 
reinforcing the network's  commitment  to JVC's D-9 format. 

Andrew  G.  Setos,  executive vice president, of the  News  
Technology Group, a unit of the News Corporation attributed savings 
of more  than $33  million  dollars  to  Fox's migration to digital  
via  D-9. "These  huge  savings  were exactly what we had 
anticipated,  and  the enormous  return-on-investment has proven 
the  value  and  performance intrinsic to JVC's design of DIGITAL-
S," noted Setos. 

In  their search for a high-end digital videotape format, Fox chose 
to purchase D-9 because it provided unsurpassed quality and  
looked to  be  a  tremendous  value. They had initially  evaluated  
D-9 because of its cutting-edge 4:2:2 intraframe digital 
signal processing prowess.  Knowing that D-9 was less than 
1/3 the cost  of  other digital  formats,  Fox anticipated saving 
several million  dollars  up front in initial equipment costs. 

Since its debut three years ago, D-9 has represented a 
dramatic breakthrough in both quality and price.  Its 4:2:2 8-bit 
component digital signal processing and very mild 3.3:1 compression 
combine to produce an astounding picture quality - far better than 
any analog system or 4:1:1 digital system, and rivaling that of 
even the most expensive digital systems. 

"After  evaluating all of the digital format alternatives, we 
selected D-9 as our primary digital videotape recording 
format because it provides   uncompromising  performance.   The   
picture   quality   is outstanding,   and,   therefore,   the   
cost/performance   ratio   is exceptional," recalled Setos. 

But,  as  the D-9 machines were put into use, even more  
savings were  realized  as  monies allocated for repairs and 
maintenance  went unspent. 

Initial  maintenance and repair budgets had called  for  head-
changing every 1,000 hours and at a cost of  $1,300 - considerably 
less than  a component  analog VTR.  Over the first year and a 
half,  as  D-9 machines built up more and more hours with no 
visible headwear or loss of  quality,  maintenance costs were far 
less than anticipated.   Many D-9  VTRs  reached 3,000 hours, 
an unheard of  achievement.  JVC shared  in  the  excitement, even 
showcasing  an  actual  working  Fox D-9 VTR with nearly 
5,000 hours of head life in their  booth  at NAB'98 to demonstrate 
the strength and reliability of the format. 

Fox  calculated  their  cost savings, from  the  initial  decision  
to purchase   D-9   over  traditional  digital   formats,   
through maintenance  and  tape  costs, and found that  the  
aggregate  savings exceeded $33 million dollars. Proof of the 
robustness of the format is found  again in the recent release of a 
year and a half-long SMPTE/EBU study  which  equated the quality of  
D-9 with that  of  Digital Betacam.  Without sacrificing 
high-end picture quality, Fox  has  been able  to  achieve  
incredible savings via  its  partnership  with  JVC PROFESSIONAL  
PRODUCTS COMPANY and its adoption of JVC's D-9  as it's house 
videotape format. 

Futher  endorsing JVC's revolutionary 4:2:2 D-9 format, Fox  
has announced an additional purchase of  $3 million dollars worth  
of  D-9 (D-9)  products - mainly 4-channel BR-D92 editing 
recorders  and BR-D52 players. 

These new BR-D92 and BR-D52 VTRs, introduced at NAB'98, enable Fox  
to capitalize  on the format's original design to support 4  
channels  of independently editable audio.  Fox's new 4-channel 
machines are  fully compatible with their existing 2-channel 
D-9 machines, and allow producers  to  go  back and insert 
two additional  audio  channels  on existing recorded media, if 
they so choose. 

From  its initial installation of JVC D-9 recorders and  
editing controllers,  Fox  realized the value in the 4:2:2 format.   
JVC's  4-channel  machines  offer  exceptional value and  broadcast  
production quality.  The BR-D92 offers front panel editing control 
of any  RS-422 capable studio VTR, with proc-amps (process 
amplifiers) upfront on the redesigned chassis to give operators 
convenient access.  Equipped with video pre-read, a highly 
versatile advanced feature only available  in the  highest quality 
formats, helps editors to perform special effects like  layering 
and dissolves using 2 VTRs and an effects unit.   Since the  4:2:2 
signal processing captures so much chromanence data, dozens of  
layers can be built without any noticeable degradation to  picture 
quality. 

"D-9  operates  at 50 megabits per second (Mbps),  which  is  
an optimal  data  transmission rate for our purposes," noted  
Richard  M. Friedel, senior vice president of engineering and 
operations  for  Fox Digital.   "Additionally, since D-9 
offers 4:2:2 digital  signal processing we are able to do the kinds 
of layering effects and  keying that  our  producers  demand.  This 
increases their  flexibility,  and enhances their creativity." 

Another  consideration in making the selection  of  a  digital  
studio format  is  concatenation.   In  basic terms,  concatenation  
problems create  visible artifacts that occur as a digital signal 
is compressed and  re-compressed using different compression 
systems.  Concatenation problems  are exacerbated when higher 
compression ratios are utilized. With  D-9, the compression 
ratio of 3.3:1, which  is  considered mild, essentially eliminates 
these problems. 

D-9 has become a standard for studios and production houses 
with their  eye  on quality and performance.  Fox's commitment to 
D-9 is  shared across the world with over 230 other 
broadcasters including KITV-TV, the nation's first all-digital 
broadcast station, as well  as dozens of NBC, ABC, CBS and PBS 
affiliates. 

"It's clear to see why broadcast groups have selected D-9," said 
Scott Spector,  National  Market Development Manager  for  JVC  
PROFESSIONAL PRODUCTS  COMPANY's  Digital  Broadcast  Systems  
Group.    "No  other digital  format  offers a seamless migration 
to DTV  and  HDTV,  while maintaining complete backward 
compatibility to the company's  existing 4:2:2 component digital 
product lines.  D-9 , by virtue  of its  highly  
reliable  «-inch tape transport, is capable  of  allowing 
broadcast,  entertainment and professional users  to  cost-
effectively grow into digital formats and technologies for the 21st 
century." 

Setos  agreed,  "Our success with JVC is indicative  of  the  
superior technical performance the D-9 format.  There is no 
question that D-9 uniquely meets our demand for a high 
quality digital format, designed to stand up to the rigors of 
broadcast studio use." 

JVC PROFESSIONAL PRODUCTS COMPANY, based in Wayne, New Jersey,
distributes a complete line of broadcast and professional equipment.
For more information about JVC's D-9  format, contact David
Walton at 1-800-JVC-5825 or visit our corporate website at
www.jvc.com/pro.

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