Agency contact:
Barbara Brown
R&J Integrated Marketing Communications
(973)331-1070
(973)331-1077(fax)
brown@rj-adv.com
JVC contact (editorial only):
David N. Walton
JVC PROFESSIONAL PRODUCTS COMPANY
1700 Valley Road
Wayne, NJ 07470
(973) 315-5000
(973) 315-5030 (fax)
proinfo@jvc.com

JVC INTRODUCES DLA-M4000L LARGE VENUE D-ILA PROJECTOR
Ultra-Bright 4,000 ANSI Lumen Performance

Wayne, NJ (December 16, 1999) -- JVC PROFESSIONAL PRODUCTS COMPANY introduces the DLA-M4000L ultra-bright 4,000 ANSI lumen large venue projector, ideal for multi-purpose event halls, large conference centers, and auditoriums. It is the first industrial-grade large venue projector to utilize JVC's Direct Drive Image Light Amplifier (D-ILA) technology.

"Full-size, big-screen images have never looked so good," said David Walton, JVC's marketing communications manager. "This new projector pushes D-ILA technology to a new level, with images that rival the intensity and brilliance of a film projector even when projected in a large, brightly lit room."

Incorporating JVC's breakthrough D-ILA, the DLA-M4000L delivers true S-XGA images with unprecedented sharpness and clarity on screens up to 50ft across (measured diagonally). Even more impressive is the DLA-M4000L's ultra-high brightness of 4000 ANSI lumens which ensures super-sharp, crystal-clear images with excellent contrast - Better yet, this high-performance projector boasts a compact, lightweight but rugged design for easy installation virtually anywhere and is capable of being stacked for even more powerful big-screen performance.

Proprietary D-ILA™ Technology
The D-ILA device, JVC's own development, is a unique 0.9" diagonal reflective CMOS chip which is addressed digitally by the source signal. Packing 1.4 million pixels onto the chip with a tiny 13.5 micron pitch between pixels produces a very smooth, silky image. By minimizing the space between pixels, the D-ILA's high-density structure and extra high aperture ratio of 93% effectively eliminate stripe noise and produce crisp, clear images from edge to edge with well-defined details and vivid, true-to-life colors. The driving IC substrate is located behind the liquid crystal layer, making it possible to achieve much higher levels of brightness and resolution than with conventional devices.

Another advantage of the D-ILA device is the vertical alignment ("homeotropic" structure) of the liquid crystal layer. This ensures that projected images have extra high contrast and makes it possible to accurately reproduce even very subtle gradation differences between the lighter and darker parts of the projected image.


Industry Leading Performance
The DLA-M4000L's newly developed 1600W Xenon arc lamp features a specially designed compound reflector, resulting in an impressive 4000 lumens of brightness. The DLA-M4000L also delivers a contrast ratio greater than 350:1, video resolution of 1000 TV lines and graphics resolution of 1365x1024. By every performance measure, brightness, color, contrast, resolution and ease of use, the DLA-M4000L is the best ultra-bright projection system for the most demanding large venue applications.

Multimedia Capability
The DLA-M4000L faithfully reproduces true SXGA images without conversion. To ensure the DLA-M4000L is versatile enough to meet other projection requirements, JVC also included its innovative Adaptive DPC (Digital Pixel Conversion) circuitry which enables the D-ILA projector to display XGA (1024 x 768 pixels), S-VGA (800 x 600 pixel), and VGA (640 x 480 pixels). It also accommodates signals from VCRs, DVDs and broadcast sources including digital and HDTV television.

Natural Color Reproduction
Improved 10-bit Digital Gamma Correction circuitry provides smoother, more accurate gray scale and color reproduction. And the use of a Xenon arc lamp provides illumination that closely matches the spectrum of natural light. Both are critical for all your images, from subtle skin tones in electronic cinema screenings to the complex coloration of workstation graphics.

Flexible Projection Settings
The DLA-M4000L offers a built-in lens shift capability, both horizontal (-50% to +50%) and vertical (-30% to +30%). With a choice of high performance, interchangeable lenses, including a 3:1-7:1 wide range zoom lens and a 1.5:1 fixed lens, it offers flexibility in positioning the projector for a variety of applications. In addition, the DLA-M4000L's chassis is mechanically designed for hassle-free projector stacking without the need for racks, allowing users to easily multiply light output in challenging applications like concerts or huge arenas.

"The DLA-M4000L represents JVC's dedication to the expansion of our projector line, through our new Visual Systems Division," noted Walton. "We are convinced that D-ILA technology will lead the way in the future as the market demands brighter, higher resolution projectors."

JVC PROFESSIONAL PRODUCTS COMPANY, headquartered in Wayne, New Jersey, distributes a complete line of presentation equipment, including projectors, plasma displays and visual presenters, as well as broadcast and professional equipment. For additional information about the D-ILA projector line or any JVC product, contact David Walton at 1-800-JVC-5825 or visit JVC's web site at www.jvc.com/pro.

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