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LAS VEGAS, NV (April 18, 2005) – JVC PROFESSIONAL PRODUCTS COMPANY introduces its new high definition (HD) videocassette recorder to its ProHD product line-up. ProHD is JVC’s approach to its affordable HD solution, which utilizes the HDV™ format adopted by JVC, Sharp, Sony and Canon. This new model, the BR-HD50U is designed for professional users transitioning from standard definition to HD, and is ideal for editing and broadcast facilities. The BR-HD50 is the perfect complement to JVC’s new HD camera recorder, the GY-HD100U.

The BR-HD50U allows users to transfer both HD and Professional DV recordings to and from non-linear editing (NLE) systems. With switchable HDV™ and DV recording mode functionality along with DVCAM™ playback, this deck is an easy-to-use and cost effective addition to an existing editing system. The BR-HD50U features digital input and output via an IEEE 1394 standard 6-pin connector for lossless dubbing and recording of both HD and SD programming.

“The BR-HD50U was designed to give editing professionals the ability to transfer and playback HD footage as well as store recorded programs to inexpensive media formats,” said Edgar Shane, product manager for JVC PROFESSIONAL PRODUCTS COMPANY. “JVC’s goal is to continue to develop products that are affordable and easy to use for all stages the HD transition.”

The BR-HD50U includes a full size/miniDV compatible mechanism that has the capacity to record up to 276 minutes of video in either standard or high definition with extremely flexible playback options. The unit supports signals that are recorded in 720 24p, 25p, 30p and 480/60p HDV™, and 480/60i and 24p DV. A front panel 8-digit LED provides display of time code, user bits and VTR status. With its built-in HDV™ decoder, it has the ability to convert 720p MPEG2 recordings to 1080/60i or 480/60i for monitoring purposes. The BR-HD50U provides an HDMI output for direct digital connection to the latest display monitors.

The new BR-HD50U includes versatile input and output connections including analog component (BNC), Y/C and Composite (BNC) as well as RS-422 control.

The BR-HD50U HD videocassette recorder will be available in June 2005. High-resolution photos and color brochures are available on the Web at http://pro.jvc.com.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

JVC PROFESSIONAL PRODUCTS COMPANY, located in Wayne, New Jersey, is a leading manufacturer and distributor of a complete line of broadcast and professional equipment. For more information about this, or any other JVC PROFESSIONAL PRODUCTS COMPANY product, contact JVC at (800) 582-5825; or Candace Vadnais at PFS Marketwyse 973-812-8883 ext. 430 or visit JVC’s Web site at http://www.jvc.com/pro.

HDV and HDV logo are trademarks of Sony Corporation and Victor Company of Japan, Limited (JVC).
DVCAM is a registered trademark of Sony Corporation