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WAYNE, NJ (August 21, 2012) JVC Professional Products Company, a division of JVC Americas Corp., today announced the JVC GY-HMQ10 4K compact handheld camera, equipped with a GoPano Plus lens attachment, was used to shoot the 360-degree video for “She’s So Mean,” the new single from Matchbox Twenty’s upcoming Emblem/Atlantic Records album, North. The video places the viewer in the center of a large room while the four members of the band perform around them on all sides. Viewers can control the direction of the camera by dragging the video left, right, up, or down, resulting in a captivating interactive experience.

The music video was shot and edited in July by Los Angeles-based TIC360, a division of The Integration Company. Founder Tim Conway said the company had used the GoPano Plus with a different camera for earlier promotional shoots with the band, but had been dissatisfied with the results. For the music video shoot, TIC360 chose the GY-HMQ10, which has four times the resolution of HD cameras.

It worked great,” Conway said. “I was very, very impressed by it. By using the zoom tool on the LCD screen, I was able to zoom into areas of the set and manually refine my adjustments to make sure the image was sharp. It’s got all the manual tools any professional videographer would want, but its automatic functions work as well as any camera I’ve ever used.”

GoPano's 360-degree video technology was originally designed for the military and aviation industry, however, the company has expanded its footprint, making 360-degree video available in the consumer space with products like the GoPano plus and the GoPano micro. GoPano Plus uses a patented, specially curved mirror, which gathers light from all directions and reflects it into the lens of the camera. The “donut-shaped” video then shows everything in a 360-degree ring around the unit. On a computer or mobile device, the image is processed using patented software into an interactive scene where the view is controlled by the viewer. TIC360 used GoPano’s proprietary VideoWarp Director Mac-based software to import the 4K video from JVC’s Clip Manager software, then created a single, 360-degree Apple ProRes file for editing in Final Cut Pro.

JVC’s 4K camcorder provides so much additional resolution that the final product offers much higher quality and resolution than something shot using an HD camera,” said Amey Kanade, product manager for GoPano. “Ours is one of the few technologies today that really needs those extra pixels. The end result is much clearer and more natural when you shoot with the GY-HMQ10.”

According to Kanade, the interactive nature of 360-degree videos encourages multiple viewings. “You want to see it at least two or three times,” he explained, “exploring new visuals every time you view it. You can also share these immersive 360-degree videos with your friends on Facebook and Twitter, thus sharing an experience that’s almost as good as being there.”

Conway has been shooting 360-degree videos with a variety of cameras and technologies since 2007, and said his company is working to develop broadcast-quality 360-degree videos for future markets, including networks, high-end online media, and live streaming. “The best result I have had so far has been with the JVC 4K camera,” he added, “and it’s what I plan to use going forward.”

The 360-degree video of “She’s So Mean” can be viewed here. , or it can be viewed with the free downloadable “GoPano” app found in the iTunes Store, http://itunes.apple.com/us/app/gopano/id459463884?mt=8.

Founded in 1998 as an offshoot of Carnegie Mellon University, EyeSee360, the creators of GoPano technology, is a leader in one-shot panoramic imaging for both still and video photography. EyeSee360 has applied decades of research in robotic vision, image rendering, and software interface expertise to the challenge of creating interactive panoramic still images, prerecorded and live 360 degree video. Widening the angle of iPhone video, GoPano micro brings panoramic video to the masses, changing how people view the world. To learn more about the GoPano technology, visit www.gopano.com or 'Like' the GoPano Facebook page or follow GoPano on Twitter.

Founded in 2009, The Integration Company is a cutting edge provider of specialized services vital to the ongoing technological revolution in the motion picture industries. Known for its 3D camera tracking and matchmoving services, TIC has focused on finding new ways to capture video and streamline the visual effects process. TIC360 brings a combination of precision camera knowledge, production experience, and its internally developed post-production processes to 360 video production in an ongoing effort to supply 360 video to the mainstream. Call (323) 963-4842 or visit www.TIC360.tv for more information, or follow TIC on Twitter.

Headquartered in Wayne, New Jersey, JVC Professional Products Company is a division of JVC Americas Corp., a wholly-owned subsidiary of JVC Kenwood Corporation. JVC is a leading manufacturer and distributor of broadcast and professional video and audio equipment. For further product information, visit JVC’s Web site at http://pro.jvc.com or call (800) 582-5825.

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1. Matchbox Twenty GY-HMQ10 JPEG
Caption: TIC360 used the JVC GY-HMQ10 4K camera with a GoPano Plus attachment to create a 360-degree music video for the new Matchbox Twenty single, “She’s So Mean.” (Photo by Tim Conway)

2. GY-HMQ10 GoPano TIC360 JPEG.jpg
Caption: TIC360 founder Tim Conway shows off the JVC GY-HMQ10 4K camcorder to actress Stephanie Corneliussen on the set of Matchbox Twenty’s “She’s So Mean” video. (Photo by Allison Geddie)

3. GY-HMQ10 GoPano JPEG.jpg
@Caption: The JVC GY-HMQ10 4K camera, equipped with a GoPano Plus lens attachment, can shoot 360-degree video footage for an interactive viewer experience.

4. Matchbox Twenty JPEG.jpg
Caption: Matchbox Twenty (Photo by Ward Robinson)