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High Quality 4:2:2 Component Digital Acquisition Makes D-9 the Only Logical Choice

Los Angeles, CA (INFOCOMM, June 6-8, 1997) - JVC PROFESSIONAL PRODUCTS COMPANY has announced the first affordably priced, high quality 4:2:2 digital camcorder -- the D-9 DY-700U.

The DY-700U represents a stunning breakthrough in video acquisition. By tightly integrating JVC's famous 3-chip camera technology with the unparalleled recording capabilities of D-9, JVC has produced a field camera that outperforms Beta-SP and DV-based digital camcorders-- with an amazing price tag of $11,999 including lens and viewfinder.

Until now, achieving studio digital quality recording in a field camera has only been a dream of professional cameramen. Even when programs were posted on high end formats such as D1, D5, and Digital Betacam, field recording was often done with component analog camcorders because of cost.

Mike Yoshida, president of JVC Professional Products Company remarked, "Digital video is elevating picture quality at all levels from the consumer to the high-end. D-9 is the first

significant and affordable step up in quality for the Beta SP user in over a decade. With the DY-700U, we're bringing studio quality digital to virtually all videographers."

Scott Watson, vice president of sales and marketing for JVC agreed, "This is an extraordinary product. The DY-700 is only product available today which offers 4:2:2 quality in a single unit for less than $12,000. The component digital quality of the D-9 format is the technological equivalent of the high-end digital formats; yet JVC's DY- 700 camcorder is priced at a fraction of the high-end formats. There's no question that this incomparable price and performance will drive the DY-700's success."

4:2:2 Digital Recording

The DY-700U provides DTV-ready recordings using JVC's famous D-9 4:2:2 format. Unlike consumer based DV and its derivatives that use 4:1:1 sampling and higher compression, D-9 records full 4:2:2 resolution with a very gentle 3.3 to 1 compression resulting in crisp, artifact-free images. Recordings can be monitored through composite video output on the DY-700U, and edited in any D-9 editing system.

Outstanding Performance, User-friendly Operability

Like JVC's inimitable KY series cameras, the DY-700 offers stellar performance. Three 1/2-inch CCDs with JVC's micro-lens technology produce sharp pictures and high sensitivity. And with JVC's legendary LoLux technology, you can capture great pictures even with illumination as low as 1.5 lux.

Ergonomically, the DY-700U can't be beat. JVC has reduced the number of on-screen menus. Controls are laid out logically for easy operation. And the DY-700U is balanced perfectly for stable, steady shots. Shooting is a dream with an array of automatic functions including Full Time Auto White (FAW) that tracks color temperature automatically. A Continuous Auto Black (CAB) circuit assures perfect black balance under changing environments.

Industry-standard 1/2-inch lenses

The DY-700U accepts industry standard bayonet-mount lenses, allowing you to choose the ideal lens for your specific application. JVC offers a variety of Canon and Fujinon lenses for the DY-700U. JVC is also offering a cost-saving package, complete with camcorder, viewfinder and lens, all for $11,999.

104 minute recording time

Users upgrading from Beta-SP will not only appreciate the higher quality, but the longer recording times as well. The DY-700U uses the proven D-9 1/2-inch metal particle tapes available in lengths of 10, 34, 64, and 104 minutes.

High-quality 2-channel PCM audio

Two high-quality, 16 bit 48kHz sampling digital audio channels are provided. Two linear cue-audio tracks mirror the digital audio channels for audio monitoring during search. Dual XLR inputs are provided with separate level adjustments for each channel. Phantom power can also be provided to either or both microphone channels.

Built-in SMPTE Time Code

The DY-700U generates, records and reads SMPTE-standard time code. The system includes a REGEN mode that allows new recordings to begin with time codes that are synchronized with previously recorded time code, or with external sources. Time and date information can also be recorded independently of the time code. BNC connectors provide external time code input and output.

JVC PROFESSIONAL PRODUCTS COMPANY, based in Wayne, New Jersey, distributes a complete line of broadcast and professional equipment including cameras, recorders, monitors, projectors and editing products. For more information about the DY-700 and other D-9 products, call David Walton at 1-800-JVC-5825.

DY-700 D-9 CAMCORDER

* Low cost 4:2:2 digital acquisition * Virtually lossless 3.3 to 1 compression, 50 Mbps data rate * 104 minute maximum recording time * Built-in time code generator * Ideal for use with our BR-D750U, BR-D350U studio series VTRs * Three 1/2-inch IT CCDs (380,000 effective pixels each) * 750 line resolution, 62dB S/N (camera section) * High sensitivity (F8 at 2,000 lux) * Full Time Auto White * Continuous Auto Black * 2-channel PCM audio with 16 bit 48 kHz sampling * Remote control connector for start/stop control * Comprehensive back-lit LCD display * Built-in time/date generator * Built-in diagnostics

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