MSRP: $11.00


M-DV63PRO Offers OSS Technology and Full Lifetime Warranty

Las Vegas, NV (NAB, April 23-26, 2001) -- JVC PROFESSIONAL PRODUCTS COMPANY, proudly introduces the industry's only professional-grade MiniDV tape cassette, the M-DV63PRO high performance 63 minute videotape. These robust videotape cassettes are designed to meet the performance demands of broadcasters, digital cinematographers and professionals in the field where tape failure would spell disaster.

JVC rigorously and individually inspects each M-DV63PRO tape to ensure maximum performance in even the most demanding professional environment. To help guarantee the highest performance available to professionals, JVC uses LAC (Lubricant Adsorption Control) Technology in combination with its Advanced DLC (Diamond-Like Carbon) layers to greatly improve the durability of the videotape in any mode (Record, Pause or Still). This eliminates wear and tear significantly, and as a result increases long-term reliability, permitting many more record-playback cycles over the life of the videotape.

"With MiniDV being increasingly used for broadcast and other heavy-use applications, JVC saw the need for a truly professional grade recording media," noted J. Lee Thompson, Product Manager, Recording Media for JVC

PROFESSIONAL PRODUCTS COMPANY. "Our M-DV63PRO delivers the quality and reliability that our customers have come to expect from JVC."

Proprietary "OSS Technology" Revolutionizes Digital Tape

JVC's proprietary new Oxygen Supplement System (OSS) innovation improves tracking stability during both recording and playback in both LP and SP modes, and results in a very durable videotape for the professional marketplace. Specifically, OSS increases the high frequency output to a level 20% greater than that of conventional tapes. In addition, JVC's OSS technology minimizes bit errors and ensures fine picture quality, even under the most adverse conditions.

JVC Offers Lifetime Warranty on Professional Tape

Every M-DV63PRO MiniDV tape comes with JVC's full lifetime warranty against defects in either workmanship or materials for the life of the videocassette. This warranty is made possible because JVC has implemented both technical innovations and quality control methods to yield a tape with consistently superior quality and durability to enhance the long-term reliability of its tape product.

The warranty demonstrates JVC's commitment to providing our customers with the highest quality product available.

JVC's MiniDV Professional Tape, M-DV63PRO is currently available at a suggested list price of $64.00 per box of 5 tapes.

JVC's NAB press releases and high-resolution photos are available on the Web at JVC's Media Resource Page: www.jvc.com/pro/NAB

JVC PROFESSIONAL PRODUCTS COMPANY, headquartered in Wayne, New Jersey, distributes a complete line of presentation, broadcast and professional equipment. For additional information on JVC's Videotapes, please contact Dave Walton of JVC at 1-800-JVC-5825, or Barbara Brown of R&J at 973-331-1070 or visit JVC's Web site at www.jvc.com/pro.


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