| Smooth transitions. 
        You want them in your video productions. You want them in your technology 
        too. For more than forty years now JVC has been smoothing out the migratory 
        path from one video technology to another. To this day, the color-under 
        and 2-head helical scanning technology we invented continues to provide 
        the foundation upon which all analog video tape recorders are based. From 
        open-reel 1-inch tape to 3/4-inch cassettes to VHS, JVC has made sure 
        that every new video technology we develop delivers the quality you need 
        today without wiping out your investment in previous technology or limiting 
        your choices in the future. That commitment to end-users is what makes 
        our revolutionary D-9 format the logical choice for the migration to digital. Originally known as 
        Digital S, it was given the designation D-9 by SMPTE in the spring of 
        1999. D-9 uses a 50 Mbps compression scheme which has been widely recognized 
        by the engineering community as the blueprint for digital broadcasting 
        in the future and the ideal choice for HDTV production and broadcasting. 
        JVC has worked with other leading manufacturers to make D-9 an open standard 
        and is now working on new SMPTE standards for interfacing D-9 compressed 
        data.
 What does this mean 
        to you? It means that there is finally an accepted, reliable digital video 
        standard that delivers the high-end digital performance broadcasters need 
        at a price that's comparable to many analog systems. Using 4:2:2 color 
        component digital sampling and mild 3.3:1 compression with a data rate 
        of 50 Mbps and robust 1/2-inch tape, JVC's D-9 provides superior image 
        quality that rivals even the highest priced digital systems. Ideally suited 
        for the higher resolution demands of 16:9 images as well as for standard 
        4:3, D-9's exceptional image quality sustains itself from acquisition 
        through multi-generation editing, special effects and up-conversion.
 JVC has already developed 
        a full suite of D-9 products - from camcorders to editing recorders, and 
        will soon launch a wide array of DTV-ready and HDTV-ready products. The 
        world-wide family of standard D-9 products has already established a solid 
        reputation for its high-quality pictures, cost efficiency, reliability, 
        and unlimited future potential.
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